Keller Williams adds Milwaukee’s Houseworks Collective

3 weeks ago

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Headquarters in Austin Keller Williams has expanded its presence in Wisconsin. The brokerage announced this week that it has added the Milwaukee-based company Domestic Collective real estate team. The deal gives Keller Williams 15 agents and annual sales volume of more than $60 million.

Housework will participate Keller Williams-MKEa market center in Whitefish Bay, Wisconsin. The team has a strong track record with sales revenues in the millions of dollars, amassing sales volume of $118.5 million and selling 326 units over the past two years. In 2024 alone, it closed 182 sales for $64.1 million.

Chelsea Matson Photography — Charlie Hutchinson

Real estate investment advice is also part of Houseworks’ services. The company’s leadership said that “with the right guidance, anyone can leverage the power of real estate to build wealth and secure their future.”

Houseworks’ team of 15 agents falls under the purview of founder and owner Charlie Hutchinson, a 12-year Milwaukee real estate veteran responsible for 750 transactions. In a statement, Hutchinson attributed his company’s return to Keller Williams as a significant realignment of its core values and goals.

“Our decision to return to Keller Williams is rooted in alignment – alignment with our vision for the future, our values and our ambition to lead the Milwaukee real estate market in innovation, service and growth,” said Hutchinson.

“Simply put, Keller Williams offers the perfect synergy of resources, culture and opportunities to boost the potential of our team,” he added.

The Keller Williams deal isn’t the only tie Hutchinson has in mind. Houseworks will also merge with the Jay Schmidt groupanother high-ranking team from Milwaukee leading the region Metro MLS in sales volume for eight years.

“This transformative partnership solidifies the legacy of both teams as we join forces to create one powerhouse, united by shared values, a passion for excellence and an ambition to lead the real estate market in Wisconsin and beyond,” said Hutchinson.

Keller Williams is focused on growth and expansion heading into the new year, despite legal issues and other challenges.

In late November, the brokerage added Shanan Steere to lead its leadership growth efforts. Before that the KW Integrity market center merged with the New Jersey-based center Clearview Real Estategenerating $225 million in revenue as of 2022. Keller Williams has more than 1,000 offices and 169,000 agents.