John Oliver Mocks HBO Max & Max Branding Name Fiasco
John Oliver is just as confused as everyone else about the decision of Warner Bros. Discovery to return Max’s name to HBO Max after just two years.
In the episode of Sunday of HBO’s “last week tonight with John Oliver” – which flows, EH, Max/HBO Max – the host discussed the Antagonism of President Trump towards the press, and Oliver brought up the movement of the White House to block the AP for the Gulf of Mexica as such.
“It can take time before people adapt to a stupid name change,” Oliver noted.
Oliver’s next rant put that on: “Sometimes, hypothetical, before we can get used to one stupid name” – Hbo Go logo appeared on the screen here – “Some genius comes along and only makes it stupid” (HBO now). “Then, somehow it is still becoming stupid” (HBO Max) “and against all opportunities it gets even worse” (Max) “before it went back to the stupid thing it was before” (HBO Max).
Oliver also noticed that Warner Bros. Discovery Execs A response from him expected, they spun the OM as a sort of rejection moment. “We just can’t wait for his hot look at this entire rebrand. We think it will be pretty hot,” WBD streaming marketing chef Shauna Spenley streamed on 14 May of the Mediaconglomerat, an image of Oliver with his head with his head with his head on a desk on a desk on a desk on a desk
Oliver replied with fake revaluation: “Please look in the eyes when I tell you this: Fuck you, don’t tell me what to do! I’m not going to do it if you want.”
‘Unless, wait, wait a minute, maybe you thought it would be the case that I would like like that So many stupid names? “Said Oliver.
See also: Branding -experts in the field of decision to turn Max back to HBO Max: ‘A Corporate Walk of Shame’
Last week at the Warner Bros. Discovery Advertising in advance, the company announced the switch back to HBO Max, which means that the name of the Premium -Kabler was sent back to the flagship streaming product and trying to cancel which brand experts have called a large misfire (a ‘commercial walk’ in the words of one). This is how CEO David Zaslav explained the reasoning behind the cautious face: “The powerful growth that we have seen in our global streaming service is built around the quality of our programming. Today we bring HBO back, the brand that represents the highest quality in the media, to further accelerate that growth in the coming years.”
Oliver has bitten his hand that feeds him about this issue earlier. He made his business rulers for their decision in 2023 to chop HBO from the name of the streaming service, a change that it brought because it added thousands of hours of the Networks of Discovery. After WBD had announced the name change to Max, Oliver told his viewers: “Our business dad recorded his content and purified a notch and threw out the entire HBO.” The next week he shared a facetious New slogan for Max: “Hey, do you like HBO, but do you want ads, the ‘Property Brothers’, but don’t like HBO? Max! There is entertainment in watching a company die!”
Oliver had also expressed his displeasure with WBD’s decision in February 2024 to postpone the release of full episodes of “last week tonight” on YouTube for free in an attempt to encourage paid applications to Max. “It’s enormously frustrating for me,” Oliver said last fall. “I wasn’t happy with it at all.”
In February, episodes from “last week tonight” resumed “Stilling to YouTube shortly after they premiere on Max.
