Japanese same-sex dating show ‘The Boyfriend’ renewed by Netflix

Netflix has greenlit a second season of its groundbreaking Japanese gay dating reality series “The Boyfriend,” following the show’s impressive performance both domestically and internationally.

The timing of Netflix’s renewal announcement couldn’t have been more appropriate. The The Associated Press reported this on Friday that a high court in Fukuoka, Japan, has declared the ban on same-sex marriage unconstitutional, the eighth of nine cases since 2019. The decision, which found the ban violates citizens’ constitutional right to pursue happiness, increases pressure on Prime Minister Shigeru Ishiba’s minority government to take action on marriage equality. Japan is currently the only G7 country that does not legally recognize same-sex marriage and does not provide legally binding protections for LGBTQ+ couples.

The first season of “The Boyfriend,” which debuted on July 9, maintained a strong presence on Netflix’s Weekly Top 10 Series chart in Japan, remaining at the position for six consecutive weeks. The show’s success translated into significant career momentum for the nine contestants, whose social media followings have seen a remarkable increase, growing on average 120 times since the series premiered. The cast members have leveraged their newfound popularity into television appearances, magazine covers and recognition as leading cultural figures through digital media.

Season 2 introduces viewers to a new ensemble of contestants, with returning hosts Magumi, Chiaki Horan, Thelma Aoyama, drag queen Durian Lollobrigida and Yoshimi Tokui reprising their roles as guides on the contestants’ journeys.

Netflix producer Dai Ota recognizes the show’s unique position as Japan’s first same-sex romance reality series. “Thanks to the love of our viewers, it’s exciting to return for a new season. As the first same-sex romance reality show in Japan, we were careful to ensure that the story is an authentic portrayal of these relationships. In Season 1, we showed not only romance, but also their friendship and meaningful connections with each other, which I think touched the hearts of fans around the world,” said Ota.

Looking ahead to the upcoming season, Ota promises continued authenticity with new elements: “In Season 2, we will continue to showcase their compassion and growth stories, with more unique perspectives and backstories. Look forward to a new season with new participants, a new Green Room and new stories.”