Indonesia promotes #GoBeyondOrdinary at ITB Berlin 2026 | News
Indonesia, through the Ministry of Tourism, is promoting the #GoBeyondOrdinary campaign as part of Wonderful Indonesia’s participation in ITB Berlin 2026, the world’s largest and most prestigious business-to-business (B2B) tourism fair.
Tourism Minister Widiyanti Putri Wardhana officially opened the Indonesian pavilion at Messe Berlin on Tuesday (March 3, 2026). She stated that the #GoBeyondOrdinary theme reaffirms Indonesia’s position as a destination that is not only visually stunning but also offers high-quality, value-added tourism experiences.
“The #GoBeyondOrdinary campaign reflects the Ministry of Tourism’s flagship program, Quality Tourism, which emphasizes inclusivity and sustainability in the Indonesian tourism ecosystem,” said Minister Widiyanti.
ITB Berlin 2026 will take place from March 2 to 5, 2026. The Indonesian pavilion covers 441 square meters in Hall 26, Stand No. 111 and marks one of Indonesia’s largest industrial participations in ITB Berlin in the past five years. The pavilion showcases leading tourism products including maritime products, gastronomy, wellness, wastra Nusantara (traditional textiles) and Muslim-friendly tourism packages.
A total of more than 91 tourism industry players from 11 provinces are participating, including accommodation providers, Destination Management Companies (DMCs), travel agencies/tour operators, tourism villages and other tourism service providers.
“Over 91 industry players from 14 provinces are attending, representing the diversity and strengths of Indonesia. Your participation is tangible proof that Indonesian tourism is growing through cooperation, hard work and shared trust,” said Minister Widiyanti.
The Ministry of Tourism is also using ITB Berlin 2026 as a strategic platform to strengthen the promotion of Muslim-friendly tourism packages, which are increasingly in demand among travelers around the world. This opportunity is significant as ITB Berlin brings together buyers from Europe, the Middle East, Asia and Africa.
“With its diverse attractions, Indonesia offers tourism experiences that connect travelers on a human level through engagement with local communities, cultural richness and authentic traditions at every destination,” Minister Widiyanti added.
As a result of Indonesia’s participation in the ITB Berlin 2026, the Ministry of Tourism is targeting 498,000 – 541,000 potential tourism transactions (pax), equivalent to approximately IDR 12.9-14.3 trillion in potential foreign exchange earnings. This target reflects optimism about tourism’s growing contribution to national economic growth.
During her visit to Berlin, Minister Widiyanti will also visit Rumah Budaya Indonesia (RBI), a cultural center managed by the Indonesian Embassy that showcases Indonesian art and strengthens cultural ties between Indonesia and Germany.
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