IHG Hotels & Resorts drives European growth with portfolio of 11 hotels | News
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has signed long-term franchise agreements for 11 hotels in Germany, Belgium and France. The hotels will be converted to IHG’s Holiday Inn, voco and Garner brands, offering more choice to IHG guests across Europe.
Germany: 6 hotels (1,125 rooms) spread across major destinations such as Leipzig, Bremen and Wiesbaden
Belgium: 4 hotels (497 rooms), including Brussels Airport and Brussels City Center
France: 1 hotel (186 rooms), conveniently located at Paris Charles de Gaulle Airport
This portfolio marks the debut of Garner, IHG’s mid-range conversion brand, in Belgium, and strengthens IHG’s portfolio in Germany to nearly 50 open hotels for this brand.
Powered by IHG’s industry-leading commercial engine, each property will benefit from stronger brand visibility, more direct bookings and the IHG One Rewards global loyalty program, tapping into both domestic and international demand. The expectation is that the eleven hotels will join the IHG system in the first half of 2027.
Karin Sheppard, SVP & Managing Director Europe, IHG Hotels & Resorts, said: “This agreement reinforces our strong confidence in the attractiveness and growth potential of the European hotel market for IHG, and underlines the appeal of our leading brands and businesses for conversion opportunities. We are delighted to be working with Ironstone Group and Ogilvy Management to welcome 11 high-quality hotels to our portfolio – all in prime city centers and key airport locations. Together we share a clear ambition to deliver excellent guest experiences to key locations. in the city.
As we expand our voco, Garner and Holiday Inn brands, we are excited to offer our guests even more choice – backed by IHG’s trusted brands and scale.”
Thomas Bralower of Ironstone Group said: “Supported by IHG Hotels & Resorts, we are delighted to convert 11 hotels in Germany, Belgium and France under the Holiday Inn, voco and Garner brands.
“Together we aim to deliver exceptional hospitality and tailor-made services that meet the changing needs of travelers across Europe. By working with a world-renowned hospitality company like IHG, we can quickly and seamlessly convert these properties to meet the demands of our domestic and international visitors in these prime locations.”
IHG has more than 1,230 open and pipeline properties across Europe, delivering exceptional hospitality experiences through its diverse portfolio of brands. This includes more than 190* open hotels in Germany, 70* in France and 17* in Belgium. The new purchases will add to a further 264* properties under development across the region.
The eleven hotels are currently operated under the PentaHotels brand and will be owned by a joint venture between Ogilvy Management and Ironstone Group, two specialist real estate and hospitality investment companies, with financing from Castlelake and Goldman Sachs. The hotels will be managed by Bralower & Loewe Hospitality Partners S.à rl, a Luxembourg-based hotel management company established by the joint venture to operate branded hotels in partnership with leading global hotel companies. Bralower & Loewe’s strategy is focused on working with European property owners to improve the operational performance of hotel assets through collaboration with leading global hotel companies.
*Figures as of December 31, 2025
