Howard Hanna comes in Carolinas with Allen Tate Rebrand

Howard W. “Hoby” Hanna IV, CEO of Howard Hanna Real Estate Services, called this a “growth movement”.

“We coordinate two iconic brands to offer even more opportunities, technical progress and marketing power to better equip our agents to submit the growing needs of buyers and sellers in the Carolinas,” Hanna said in a statement.

“The Carolinas have always been a cornerstone of our long-term vision. Furners under one brand, this coordination enables us to unlock new potential, allowing more agents to grow their companies and sell more families with confidence in our 13-state footprint.”

At the end of 2024 Hanna told Housing That his company is focused on growth. Earlier this summer he said in an episode of the Respending Podcast that his goal is to reach 20% market share in 20 markets throughout the country.