Hostaway Launches Booking Site Pro to Power Direct Booking Strategies for Property Managers | News
Leading vacation rental software Hostaway today launched Booking Website Pro, upgrading its website capabilities with AI-powered marketing and SEO tools to help professional property managers diversify their channel mix, increase direct bookings and build stronger independent brands.
As distribution costs rise and competition among online travel agencies intensifies, many operators are reconsidering their dependence on third-party channels and looking for new ways to engage guests directly. Booking Website Pro extends Hostaway’s standard website offering with advanced customization, AI-powered marketing and search optimization tools specifically tailored to vacation rental companies.
The release gives property managers more control over how their brand is presented online, while maintaining seamless integration with Hostaway’s property management system.
A customizable website built for vacation rentals
While Hostaway’s 2026 Short-Term Rental Report shows that 70% of operators have a direct booking site, almost two-thirds generate less than 25% of their bookings through their own channels, and 18% receive no bookings at all.
Booking Website Pro aims to solve this problem by introducing important new features that make professional websites accessible to everyone:
Intuitive, full-featured editor: Properties can customize every aspect of their site with a drag-and-drop editor, with no technical skills required.
Conversion Optimized Templates: Expert-designed templates built specifically for vacation rentals, with mobile-first layouts, availability search, booking CTAs, and native Hostaway widgets.
Built-in booking engine: Real-time availability and pricing synced with Hostaway, instant booking and secure payments increase customer trust and conversion.
AI-powered tools to improve visibility and performance
Booking Website Pro includes AI-powered SEO and marketing tools to help operators improve search visibility and drive bookings.
AI-powered SEO tools: Instantly generate headlines, descriptions and full page sections. An SEO dashboard shows what’s working and what needs fixing, while AI-generated meta titles, image alt text, and clear technical code help properties rank higher on Google.
AI content assistant and built-in blog: Share local guides, travel tips and real estate updates with the click of a button to attract organic traffic and convert readers into guests.
Smart Marketing Suite: Send targeted email campaigns, serve conversion-oriented pop-ups, show guest reviews, capture leads, and run coupons and promotional codes, all from one place within the Hostaway ecosystem.
Marcus Räder, CEO and co-founder of Hostaway, said:
“Professional property managers are increasingly focused on owning their customer relationships and strengthening their brands. Booking Website Pro gives them the tools to compete more effectively in search, clearly communicate their value and convert traffic to direct bookings. The new wave of AI-driven search requires high-quality AI tools to create opportunities for vacation rentals.”
Interested users can find more information and costs for Booking Website Pro here. https://www.hostaway.com/features/direct-booking/
