HonTrip Debuts at ITB Berlin 2026 with Seeking China, Unveils AI-Powered Cultural Travel Experience | News
HonTrip, a groundbreaking AI-powered intelligent travel platform, will make its debut at ITB Berlin 2026 alongside its incoming tourism brand Seeking China, unveiling a next-generation travel model that redefines international travelers’ exploration of China. At the show, the company will showcase solutions that combine AI route planning, immersive cultural storytelling and integrated medical and wellness travel, marking its foray into Europe and strengthening its position in China’s evolving inbound tourism market.
Seeking China goes beyond conventional sightseeing and focuses on highly personal, culturally immersive journeys. Powered by HonTrip’s proprietary AI route system, the platform is designed to interpret traveler preferences and curate culturally rich local experiences, accommodations and transportation into cohesive, turnkey trips. The company’s end-to-end service model covers the entire travel cycle, from inspiration to support at the destination.
The launch is in line with global travel trends: modern travelers prioritize authenticity, personalization and meaningful connection over checklist tourism. Looking for China’s curated offerings include heritage crafts, city discovery tours, traditional Chinese wellness activities and thematic cultural tours that enable a deeper understanding of contemporary China.
China’s inbound tourism is recovering strongly, with 132 million inbound visits in 2024, an increase of more than 60% year-on-year. Gateway cities such as Beijing and Shanghai have exceeded pre-2019 foreign visitor levels. Meanwhile, visa facilitation and changing travel tastes have also increased European interest in Chinese cultural and wellness tourism.
“Today’s international traveler values genuine cultural understanding over mere sightseeing,” said Atlas Wan, founder and executive director of HonTrip. “HonTrip uses technology to make travel in China smarter, more immersive and more efficient. Looking to China is our answer to the future of inbound tourism – technology and culture-rooted.”
As the world’s leading travel trade show, ITB Berlin is a crucial platform for HonTrip to connect with European partners and stakeholders. Seeking China bridges cultural understanding and advances China’s inbound tourism experience.
Industry partners and media attending ITB Berlin 2026 are invited to visit Seeking China from March 3 to 5 at booth 26-328 to explore the role of AI in reshaping inbound tourism and unlocking new ways to experience China.
For more information, visit: https://www.aitrip123.com
