Hollywood stars eye billions after fake Tom Cruise video

His comments come as an AI-generated clip created using Seedance 2.0 — a tool developed by Beijing-based ByteDance — is circulating online, showing hyper-realistic versions of Cruise, 63, and Pitt, 62, in a stylized fight scene about Jeffrey Epstein.

The short film, generated from a ‘two-line prompt’, has heightened fears that AI could replicate the likenesses of major stars without consent, threatening livelihoods across the industry. McConaughey made it clear that he believes resistance to such developments is futile.

He said, “It’s coming. It’s already here. Don’t deny it. It’s not going to be enough to sit on the sidelines and make the moral case: ‘No, this is wrong.’ It won’t last. There is too much money to be made and it is too productive.

“So I say, ‘Own yourself. Voice, likeness, etc. Trademark it. Whatever you have to do, so that when it comes to that, no one can steal you.'”

McConaughey explained the implications for Chalamet, adding, “They have to come to you and say, ‘Timothée, I’d like you to be at my 50th birthday party in five months, and I’m going to the Bahamas. I know you can’t be there in person, but I’m going to bring you in, and I want you as your character in Marty Supreme.’ “

“They can do that, but they’re going to have to come to you and say, ‘Can I?’ Or they will trespass. And you get the chance to be your own agency and say, ‘Yes, for this amount.’ Or: ‘No.'”