Holland America Line goes glam with Cruising’s first Lipstick Blending Bar at Sea | News
Holland America Line is sailing in style with the launch of Blend Bar – the first lipstick blending bar at sea. Beauty connoisseurs can design and take home a signature lipstick or gloss, created onboard in the exclusive lipstick lab. The hands-on Blend Bar experience is guided by an expert beauty consultant who will help guests create a wearable memory of their cruise vacation.
Blend Bar offers a palette of more than 30 premium pigments, four luxurious finishes and more than 20 signature flavors to create a custom lipstick or gloss. Blend Bar is perfect for any age and can be booked for individual or group experiences. It is located in the beauty section of the onboard shops. The blending experience is currently available on Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam and Zaandam. The rollout of Blend Bar to the remaining four ships in the fleet will be completed by mid-November.
“Today’s travelers are looking for more than just a vacation; they want exclusive experiences like Blend Bar that feel personal, immersive and meaningful,” said Carole Biencourt, vice president of onboard revenue for Holland America Line. “We are excited to launch the first lipstick mixing bar at sea, where our beauty-loving guests can express themselves and create a unique souvenir of their time on board.”
Blend Bar participants embark on a beauty journey to craft a signature shade from dozens of blendable pigments. Working with the consultant, guests choose their colors to create a unique hue, match a favorite discontinued color or formulate the perfect shade to match an outfit. Each custom blend can be made into one of four finishes: butter, cream, matte or gloss.
To take the customization to the next level, guests can choose from more than 20 flavors and essences, and dimension can be added with frost, shimmer or iridescent effects. Once mixed, the custom formula is melted and poured into a lipstick mold or gloss tube. Guests can create a custom name for their lipstick, which will be applied to the tube upon completion. In addition, each guest receives a personalized product together with a formula card with the selected ingredients for future recreations.
Blend Bar uses the highest quality/integrity products, free of parabens, sulfates, phthalates and GMOs, as well as cruelty-free, gluten-free and vegan ingredients. The pigments are packed with antioxidants and SPF for daily sun protection.
Whether celebrating a special moment or simply enjoying a touch of personal luxury, this unique beauty experience offers guests a unique keepsake of an unforgettable cruise. The Blend Bar experience costs $65 for a custom lipstick or liquid matte, and lip gloss costs $60 per tube.
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
