HBO Max returns when maximum name changes
Warner Bros. Discovery has repeated itself on a date to rescue the Max streamer to HBO Max: according to Streader Insiders this Wednesday morning. The Flip will not happen at the same time, but customers will see “HBO Max” on the apps that previously said “Max” in the territoria of the streamer on July 9.
The switch was expected to take place somewhere this summer, but Warner Bros. So far, Discovery had not unveiled an exact day for the reversal. The timing is the key: Execs wanted to restore the name “HBO Max” prior to the announcement of Emmy Nominations next week on July 15.
The decision to put “Max” back in “HBO Max” was announced for the first time in May, Timed to the presentation of Warner Bros. Discovery. At the time, WBD said in a press release that “returning the HBO brand in HBO Max will further send the service and reinforce the unique character that subscribers can expect from the offer. It is also proof of WBD’s willingness to continue to repeat his strategy and approach on consumer data and insights – for the best for success.”
Later, on the WBD in advance, Warner Bros. Discovery President and CEO David Zaslav attributes: “The powerful growth that we have seen in our global streaming service is built around the quality of our programming. Today we bring HBO back, the brand that represents the highest quality in the media, to further accelerate that growth in the coming years.”
The streamer was launched as a HBO Max in 2020, but then WBD chose HBO to switch from the name of the streamer in 2023 and turned it into normal “Max”. (HBO and Max continued to compete under one label “HBO/Max” for industrial prices; for next week’s Emmy Noms they can once again be called “HBO Max”.
The return to HBO Max has generated many Guffaws in the industry only two years later – including internal. “I know you are all shocked, but the good news is that I have a drawer full of the last time,” HBO and Max Content Chief Casey Bloys joked with the previous crowd. HBO Max CMO Shauna Spenley gave her spider of the famous Spider-Man pointing meme-but instead with three Superman characters who point to each other, with the names “HBO Go”, “Max” and “HBO Max.” Spenley also admitted that she could not wait to see how “last week tonight” host John Oliver will mock the name change in his next episode.
And of course, those after Sunday, Oliver indeed his business bosses for the move. Comparing the name change with Donald Trump’s decision to resume the Gulf of Mexico as the ‘Gulf of America’, Oliver said in his show: “Sometimes, hypothetical, before we can get used to one stupid name” – here the HBO Go logo appears on the screen – “Some genius now). “Then, somehow it is still becoming stupid” (HBO Max) “and against all opportunities it gets even worse” (Max) “before it went back to the stupid thing it was before” (HBO Max).
The social team of HBO/Max also had some fun with the change. “These rebrands try to kill me” Updated Bio At that time on X.
