Hard Rock International and Coca-Cola Create ‘Women Empower’ Series” | News
Hard Rock International and longtime partner Coca-Cola are championing women in music with a “Women Empower” content series and related activations throughout March as part of Hard Rock’s annual International Women’s Month celebrations.
Released in March, “Women Empower” features micro-documentaries celebrating women shaping the music industry and culture around the world. International Women’s Month celebrations include a goal of 1,000 global live music and special events celebrating women at hard rock cafes, hotels, casinos and live venues. In addition, Hard Rock will offer specially designed retail merchandise, limited-edition Coca-Cola specialty drinks and food items at participating Hard Rock Cafés, curated listening experiences celebrating iconic female artists through Hard Rock Hotels’ Sound of Your Stay® program, and a generous donation to Women in Music.
“Music pulses through every guest experience at Hard Rock, so we’re excited to continue this thread during this year’s International Women’s Month celebration with Coca-Cola and raise the curtain on our micro-documentary series highlighting the women making an impact in the music industry,” said Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International. “While music is our heart, philanthropy is the soul of Hard Rock and we are proud to support nonprofit organization Women in Music’s commitment to advancing equality, visibility and opportunity for women in the musical arts.”
“At Coca-Cola, we believe in the power of music and meaningful partnerships to bring people together and create positive change,” said Tara Rowland, Customer Marketing Director at The Coca-Cola Company. “Through our partnership with Hard Rock for International Women’s Month, we are proud to spotlight the women shaping the future of the music industry – both on stage and behind the scenes – while delivering memorable guest experiences through limited-edition offerings that celebrate creativity, culture and progress.”
‘Empowering women’
Recognizing that women make up less than 5% of music and media creators, Hard Rock and Coca-Cola will spotlight six women in various roles in the music industry around the world. Watch the ‘Women Empower’ micro-documentaries to get an intimate look at the creative journeys, inspirations, challenges and triumphs of the featured women, including:
Janelle Abraham: director/film producer
Kat Luna: singer/songwriter
Minami Minami: composer/dancer/singer
Claire Murphy: Guitar technique
Mayna Nevarez: CEO and Founder, Nevarez Communications
Wendy Ong: Co-Chairman/CMO, TaP Music
Women in music
Hard Rock Heals Foundation®, Hard Rock’s charitable organization, is donating $100,000 to Women in Music this year in honor of International Women’s Month. These funds will support the organization’s efforts in education and empowerment for women in the arts.
“Women in Music is proud to partner with Hard Rock Heals to unite our communities around the world in celebration of International Women’s Month,” said Nicole Barsalona, President of Women in Music. “This year’s campaign underlines our shared commitment to promoting not only diversity on stage, but also the wide range of roles in the music industry – and the women behind the scenes whose work drives our industry forward.”
Coca-Cola temporary menu in Hard Rock Cafés
Throughout the month of March, participating Hard Rock Cafés will serve special Coca-Cola drinks and limited-edition menu items inspired by the different regions represented in the Women Empower series. The menu includes:
Passionfruit Splash: A tropical passionfruit drink with Minute Maid Lemonade, Sprite and cranberry juice
Mango Guava Chiller: A delicious mango and guava flavored drink with Sprite, pineapple and lime juice
Spiced Yuzu Soda: a mixture of spiced brown sugar, yuzu and Coca-Cola
Fattoush Chicken Caesar Salad: A fresh romaine salad with grilled chicken fillet, mint, red cabbage, cucumber, tomato, Mediterranean olives, green pepper, red pepper, pepperoncini, red onion, lemon, fried naan and red wine Caesar dressing
Mahi Sandwich: A delicious sandwich with mahi fillet, remoulade, lettuce, tomato, small onion on a toasted bun, served with seasoned fries
Dulce de Leche Brownie: A decadent chocolate brownie with chocolate sauce, vanilla ice cream, dulce de leche and whipped cream
Exclusive listening experiences celebrating female artists at Hard Rock Hotels
Around the world, Hard Rock Hotels will celebrate women with an exciting lineup of live performances, curated playlists and ways to tune in to female artists who embody the spirit of empowerment and creativity. As part of the exclusive Sound of Your Stay® program, guests can enjoy specially designed music-themed amenities, including limited edition vinyl records, memorabilia highlights, curated playlists and listening experiences that highlight women’s contributions to music. From paying tribute to legendary female artists to celebrating emerging artists, Hard Rock Hotels honors the power and influence of women in music and beyond.
Honoring women at events worldwide
Across the world, Hard Rock will host live music and special events celebrating women, including female-led live performances, networking events, brunches and other community-focused experiences, with the goal of hosting 1,000 events in March.
Rock Shop® merchandise
Hard Rock’s official International Women’s Month T-shirts are available now at Rock Shop® stores and online at shop.hardrock.com.
For all of Hard Rock’s International Women’s Month activations, visit www.hardrock.com/women.
