GuideGeek Launches AI Travel Genius for New Brunswick Trip-Planners | News
GuideGeek, Matador Network’s AI travel technology, has partnered with ExploreNB to launch Explora, an AI-powered travel chatbot designed to help visitors plan trips to New Brunswick with ease and confidence.
Explora was piloted in early 2025 and now rolled out more widely, providing direct, conversational answers to travel and tourism questions about the province. Powered by GuideGeek’s award-winning AI platform, this tool has generated thousands of online conversations with potential visitors.
Explora delivers personalized travel tips and route ideas, connecting travelers to local businesses, beaches, trails, cultural attractions and seasonal experiences throughout New Brunswick. The real-time responses are generated by AI trained on New Brunswick destination data, combined with more than 1,000 travel intelligence integrations from GuideGeek.
“AI is exceptionally well suited to helping travelers discover and navigate hidden gems, and New Brunswick is full of them,” said Ross Borden, CEO of Matador Network. “From the highest tides in the world to the warmest saltwater beaches north of Virginia and rich First Nations and Acadian heritage, Explora helps travelers create trips that reflect their interests and preferences.”
Explora is available directly on TourismNewBrunswick.ca via the chat icon in the bottom right corner of the website. Users can ask for anything from a coastal itinerary to recommendations for family cycling routes, kayaking adventures or dog-friendly activities.
“New Brunswick offers an incredible range of experiences, and new digital tools like Explora give visitors an intuitive, personalized way to learn more about the province,” said Isabelle Thériault, Minister of Tourism, Heritage and Culture. “The conversations it enables also give us valuable insight into travellers’ interests, allowing us to highlight key experiences across the province and strengthen our tourism sector.”
By using GuideGeek’s technology, Explore NB joins a growing group of Canadian destination marketing organizations using custom AI tools to support travel planning, including Destination Toronto, Travel Manitoba, Discover Halifax, Tourism Jasper and Tourism Richmond. International destinations using GuideGeek include New Zealand, Greece and New York City.
