GenLayer launches a new method to incentivize people to market your brand using AI and blockchain

GenlayerA startup building decentralized legal infrastructure for AI and Machine agents, has launched its first stimulated test network, called ASIMOV.

This marks the first rollout of his multi-phase validator onboarding and technology-validation initiative as the company gets closer to the implementation of Mainstet.

The test network introduces what Genlayer calls the first intelligent blockchain, powered by AI models and designed to resolve subjective decisions that typically dissolve out of the reach of traditional deterministic blockchains.

“Our story is that if we need a world of AI-agents-fast and smart-we a new legal system because the current fragmented, slow and expensive is,” said Genlaer CEO and co-founder Albert Castellana, adding that Genlaerer “offers a synthetic jurisdiction: a legal system for machines.”

Combining the best of blockchain and AI

ASIMOV is the first of three sequential test nets in the route map of Genlaerer, followed by Bradbury and Clark.

The company gradually wants to test and scales its “optimistic democracy” consensus mechanism. In contrast to conventional blockchain validators who simply perform code, GenLayer validators are accompanied by large language models (LLMS), so that they can evaluate off-chain data and make subjective decisions-as the determination or submitted content is reasonably fulfilled to the conditions of a smart contract.

Genlayer positions this model as an essential infrastructure for the coming age of AI agents and machine-to-machine transactions.

According to Castellana, the launch of ASIMOV is both a stress test and a signal of technical maturity for developers and partners.

Professional validators and ecosystem of developers

The Validator program for ASIMOV focuses on seasoned blockchain infrastructure operators. Selected participants earn rewards for testing consensus logic, transaction handling and model coordination. Genlayer already has dozens of validators on board, with more in the pipeline. Participation requires a full -time commitment during test phases.

To support builders, Genlayer releases an extensive developer pile, including the Genlaer Studio, Wallet, Blockchain Explorer and GS Library (a Python Toolkit). The test network is also linked to a subsidy program to encourage early development and experiments prior to the launch of the Mantet.

Rally

Co -coinciding with ASIMOV is the Beta release of Rally, a decentralized marketing protocol that automates the campaigns for influencer and community incentives. With the help of AI-driven validators, Rally evaluates submitted content-such as messages on social media against campaign rules embedded in smart contracts.

“Rally is our first protocol built on Genlayer,” Castellana told Venturebeat. “It evaluates content created by the community autonomously and determines compensation, opening participation that goes beyond influencers for everyone.”

Brands define guidelines (eg hashtags, tone, originality), deposit funds and let the protocol autonomously determine the payments.

This setup avoids manual negotiating and performance peels that are common in traditional influencer programs. Content makers in turn receive transparent, on-chain compensation if their submissions meet the pre-set criteria.

“In the future, many influencers will be AI agents who are looking for opportunities to earn – This system can accommodate that evolution,” Castellana added.

Rally works independently of the core team of Genlayer and will eventually be governed by a DAO. From each campaign pool, 1% goes to the Rally DAO, while 10% of the protocol costs are assigned to the developers of participating applications.

“The way I see Genlayer is like a toy factory – creating new tools and mechanisms that you can’t find anywhere else,” the CEO added. “Rally is just an example of what is possible.”

How it benefits companies

For technical decision -makers – including brand managers, growth marketers and digital campaigns – Leads – offer Genlaer and Rally the opportunity to automate and decentate campaign campaign and quality control. Instead of manually managing influencer relationships, approving content and disputing performance after the campaign, teams can implement smart contracts that LLMS use to assess submissions against predefined standards.

This approach significantly reduces operational overhead, makes real -time feedback and rewards possible and ensures fairness and transparency during the life cycle of the campaign. In addition, the use of AI agents makes scalable campaign management possible over thousands of potential content fee carriers – people or automated – without extra staffing or friction of suppliers.

For companies that regularly invest in brand visibility, product launches or community involvement, rally marketing activities can streamline and at the same time offer auditable proof of campaign performance. In combination with the broader infrastructure of Genlaerer, brands also have access to AI-driven decision-making systems for everything, from subsidies expression to smart contract enforcement, which may transform legal and operational workflows into web3 contexts.

Infrastructure for the AI-Native Economy

The architecture of Genlayer is supported by technical partners, including ZKSync (for Rollup-based scalability), Heurist (for decentralized model hosting), Atoma Network (for the implementation of privacy retention) and Caldera. These integrations ensure that the platform is performance, secured and in line with wider Ethereum-based ecosystems.

The company has collected $ 7.5 million in seed financing from investors such as North Island Ventures, Arrington Capital, ZK Ventures and Arthur Hayes’ Maelstrom. Genlayer sees his protocol as the basis of a synthetic, global jurisdiction – an autonomous legal layer for the AI ​​economy, able to arrange disputes on machinery with more accessibility than traditional legal systems.

What is the following?

Following ASIMOV, the Bradbury and Clark Testnets Introduce Validator-Level LLM configuration, production afferations of production quality and autonomous network activities. Each phase is designed to validate system components prior to a minstet launch planned for later this year.

Genlaer is actively looking for professional validators and developers to participate in the test network. Interested parties can apply via the website of the company.

With applications such as Rally Living in Bèta, GenLayer presents a new category Intelligent Blockchain infrastructure combining AI decision-making with decentralized administration to unlock more autonomous, transparent and scalable systems for both business and community users.