From suite to studio: The Balmoral unveils bespoke In-Room Reformer Pilates | News
In collaboration with FÔLD, the London-based fitness brand behind studio-quality foldable reformer beds, The Balmoral, a Rocco Forte Hotel, is proud to unveil its latest groundbreaking wellness innovation: reformer pilates delivered to your suite.
As the global wellness movement continues to redefine modern luxury, today’s most discerning travelers shouldn’t have to choose between taking care of their mind and body and experiencing exceptional travel. This groundbreaking new service responds to that shift, offering guests an expert, precision-guided Pilates workout within the privacy and comfort of their own suite – integrated with The Balmoral’s newly enhanced wellness offering, following the opening of the Irene Forte Spa.
The new ‘Reformer to Your Room’ service, available exclusively to suite guests, brings studio-quality Pilates to the heart of The Balmoral experience. In collaboration with FÔLD, whose mission is built around strength, flexibility and accessibility, the hotel has reimagined in-room wellness, allowing guests to enjoy a private, guided and tailor-made Pilates session in the comfort and discretion of their own suite.
A premium FÔLD reformer bed is used in each session, which is installed and removed by the hotel team. Designed with Easi-Fold technology, the reformer transforms the suite into a fully functional Pilates studio in moments. Guests can choose to follow FÔLD’s official guided programming or book a private session with a qualified instructor, tailoring the experience to their individual wellness goals, schedule and energy levels.
This groundbreaking offering, designed with wellbeing and safety at its core, marks The Balmoral as one of the few luxury hotels worldwide to introduce a fully functional reformer Pilates experience as an in-room service. Complementing the suite experience, The Balmoral’s residential spa, Serenity in the City, centers around the newly opened Irene Forte Spa, where cutting-edge science is united with Mediterranean traditions. The spa introduces Irene Forte’s philosophy of “natura e scienza” to Edinburgh, combining bio-innovation, clinically proven skin care and Sicilian inspiration in a restorative, results-driven environment.
Facilities include five treatment rooms, a thermal suite, a 15-metre indoor pool, a Technogym-equipped gym, a dedicated exercise studio and a wellness bar serving nutritious dishes, juices and infusions. The treatments are powered by Irene Forte Skincare, formulated with plant-based ingredients from the brand’s organic farm in Sicily and enhanced by advanced technologies to deliver visible, non-invasive results suitable for sensitive skin.
Andrew McPherson, General Manager of The Balmoral, comments: “Wellness is becoming an integral part of everyone’s lives, and by extension our guest experience, and our guests should never have to compromise when it comes to luxury. This world first reflects our commitment to innovation, discretion and truly personalized hospitality. We are honored to welcome FÔLD to the hotel and look forward to continuing our collaboration on future wellness innovations.”
Matt Harras, co-founder of FÔLD, says: “FÔLD was founded to remove barriers to high-quality movement without sacrificing performance or design. Partnering with The Balmoral to deliver an exclusive reformer Pilates experience directly to guests’ suites is a perfect expression of that vision. Today’s luxury traveler deserves wellness that is customized to them, their schedule, their privacy and their space. Introducing a fully functional, studio-quality reformer in the suite is a huge step forward for FÔLD’s ambitions to set a global standard when it comes to reformer Pilates.”
The in-room reformer program is in line with the philosophy of Rocco Forte Hotels Suites & Beyond, a new program developed exclusively for suite guests. It combines highly personalized service, privileged access to authentic experiences and beautifully designed spaces that reflect the warmth of family-led hospitality and the extraordinary character of each destination. Guided by individuality and care, Suites & Beyond creates special moments, hosted with generosity, making every stay unforgettable.
To book your stay at The Balmoral, A Rocco Forte Hotel, or for more information about the Serenity in the City package, please contact [email protected].
