Former Googlers’ AI startup OpenArt now creates ‘brain rot’ videos in just one click

Ai -generated “brain rot” videos pop up everywhere on the internet and get a lot of attention. These clips currently receive a grip from younger users, these clips contain wild characters, such as A shark who wears sneakers And A ballerina with a cappuccino for a head.

A startup that controls this trend is OpenerFounded by two former Google employees in 2022. It praises around 3 million monthly active users.

The company has recently launched a new function “One click Story” in Open Beta, with which users can enter a single sentence, a script or even a song and turn it into a one -minute video with a story arch. This can contain everything, from an airy story for tap to more serious content such as explanation videos or music videos for YouTube. OpenArt that this function is even used for advertisements.

With the story of one click there are three templates to choose from: Karakvlog, music video or explaner. For a drawing vlog, users start uploading an image of their character and entering a prompt. When a song is uploaded, the software understands the texts and creates an animation that matches the themes of the song, such as illustrating flowers that bloom in a garden.

Users can edit individual clips by re -viewing the Storyboard mode of the editor and tweaking instructions for a more refined result. The platform collects more than 50 AI models, allowing users to choose their preferred tools, such as Dalle-3, GPT, Image, Flux Kontext and Stable Diffusion.

The aim of the new function is to further lower the barrier for becoming an AI maker, a medium that remains extremely popular despite constant controversy.

Although these tools can be favorable – such as the use of video drivers to quickly produce content with original characters and stories – there are numerous ethical problems to tackle. These include imitation of the styles of other artists, intellectual property rights and the dangers of abuse and creating incorrect information.

During testing, we noticed that the option for Karaklog can run in a gray legal area because of the types of characters it offers – such as Pikachu, Spongebob and Super Mario – who can form the risk of infringement of intellectual property (IP). In June, Disney and Universal AI company Midjourney charged with AI-generated images.

Users must be aware that if their videos infringe the copyright of another, the video of social media platforms can be achieved, and if the user is contributed to the infringement, they may be held liable in accordance with the copyright legislation, which can lead to legal steps of the copyright holder.

“We try to be careful around the IP infringement,” Coco Mao, co-founder and CEO, told WAN. “When you upload some IP signs, the models we use will reject them as standard, and it is unable to produce the IP sign, but sometimes it slides.”

Mao added that the company is open to talk to large IP holders to get licenses for characters.

An aspect that OpenArt believes that it distinguishes is the ability to maintain character consistance. It argues that, unlike the average video model that often depends on simple, independent clips that users have to put together in a coherent story, OpenARs wants to ensure that both the visuals and the story remain consistent.

“A problem that a lot of AI cannot handle really well is to have the character consistent in the same video … If you don’t have the same character, then it is difficult to be immersed in the story,” said Mao.

Looking ahead, the company is planning to repeat the function with one click by enabling users to make videos with conversations between two different characters. Another plan on the route map is the development of a mobile app.

OpenArt works on a credit system. It offers four plans, with the simplest costs of $ 14 per month for 4,000 credits, including a maximum of four stories with one click, 40 videos, 4,000 images and four characters. The advanced plan costs $ 30 per month for 12,000 credits and includes a maximum of 12 stories with one click. The infinite plan costs $ 56 per month for 24,000 credits, and there is also a team plan available for $ 35/month per member.

So far, OpenArt has collected $ 5 million in financing from basic set Ventures and DCM companies, and it has a positive cash flow. Moreover, the company said that it is on its way to reach an annual invoice rate of more than $ 20 million.