FirstPromoter affiliate software: Features, Integrations & Pricing

A comprehensive affiliate software can help you to manage your affiliate program more easily. It includes all of the essential aspects of affiliate program management including tracking clicks, conversions, commissions and affiliate campaign results.

If you’re thinking about using FirstPromoter affiliate software then this review will cover everything you need to know about them including features, pricing, integrations and more. We will also introduce Tapfiliate as another fantastic option to track and manage your affiliate program.

FirstPromoter is an affiliate and referral campaign tracking tool that is aimed specifically at SAAS companies and could arguably also be used by subscription companies that are not necessarily SAAS.

FirstPromoter features

Analytics and reporting

FirstPromoter reporting includes multiple report types and has stats including:

• Churn
• EPC
• Unique clicks
• Revenue
• Net revenue (minus the commission)

They offer 14 different data points to analyze your affiliate program. However, many people mention the dashboard not being as intuitive as they want it to be. Catalina G. expands on this:

…the current dashboard and UI/UX could use a little makeover. It’s not the prettiest or most intuitive interface out there.

Tracking and attribution

Tracking and attribution are an essential element to an affiliate software. Attribution lets you know which affiliate is responsible for a sale.

FirstPromoter offers a variety of methods to track affiliate sales including:

• Direct URL tracking. This means you can assign a URL to a specific affiliate and all sales that come via that link are tracked to that affiliate. This means there is no need for a potential customer to click on a tracking link.

• Referral link and coupon tracking: This means that an affiliate can use an affiliate link or a coupon code to track sales to your program.
• The ability to track recurring and one-time charges as well as upgrades, cancelations and refunds, which means less work for you.

One-click PayPal payouts:

FirstPromoter offers you the option to pay out affiliate commissions in one click using PayPal (without having to use PayPal’s MassPay function. You do not get charged any commission fees for doing this, and it saves a massive amount of time. However, this is only available for business and enterprise plans.

Automation

Automation can help you to save time so that you can focus on other essential tasks in your business. FirstPromoter has several options for automation including:

• Automatic affiliate login when you embed your affiliate dashboard into your application. This means that your affiliate won’t need to use their username and password to log in
• Automatic collection of invoicing details and validation of those details. This means that
• Automatic adjustment of the commissions for any billing event
• Automatically sent drip emails

Fraud prevention:

Affiliate fraud can be an issue with affiliate programs. FirstPromoter offers a few options for fraud prevention including:

• Recaptcha on signup forms
• The option to require a minimum number of customers for payouts
• Require manual approval for commissions above a certain threshold that you can set yourself.

FirstPromoter affiliate management

FirstPromoter offers tools that enable brands to monitor affiliate performance and streamline the payout process. They offer brands different commission models including fixed-rate, percentage of the sale, recurring benefits, or a tiered commission structure.

Brands can upload banners, direct links and promo codes, and can pay their affiliates in different currencies using PayPal or WISE.

Additionally, FirstPromoter can automatically create SEO-optimized links to improve your brand’s search engine rankings and visibility.

Customization

Brands can create a customizable affiliate registration form to ensure that they receive enough information about their affiliates so they can ensure they are aligned. Additionally, brands can make use of the customization options offered with JavaScript and Custom CSS which allows them to customize the affiliate portal with things like live chat or surveys.

Multi-Level Marketing

FirstPromoter enables businesses to utilize their affiliates using MLM when they have a business plan. This means that their affiliates can recruit sub-affiliates to create a tiered commission structure. The initial affiliate earns commission on their own direct referrals and sales that are driven by their sub-affiliates. It incentivizes affiliates to grow the affiliate network and drive more revenue.

FirstPromoter Integrations

FirstPromoter has integrations available with Braintree, Recurly, Stripe, Zapier and Chargebee. For any other billing provider you will need to use their API to set up.

FirstPromoter Pricing

Starter: This plan is aimed primarily at startups, priced at $49 per month. It offers basic features and is suitable for companies just dipping their toes into affiliate marketing.

Business: This middle-tier plan is priced at $99 per month and provides more robust features and capabilities, making it suitable for more established businesses looking to scale their affiliate marketing efforts.

Pro: The most comprehensive plan available, it is priced at $149+ per month. It is designed for larger businesses with a need for extensive affiliate marketing tools and capabilities.

FirstPromoter Customers

FirstPromoter customers include ClickUp, a project management software, agora pulse a social media management software, and Demio, a webinar tool. All of their clients are SAAS solutions, as their software is built with SAAS in mind.

FirstPromoter reviews

FirstPromoter has an average 4.3 rating on G2. Reviewers on G2 talk about FirstPromoter’s great customer support. More negative reviews talk about reporting and analytics not being as intuitive. On Capterra their score for ease of use is 4.3 with some users unhappy about the onboarding process.

Choosing affiliate tracking software: A quick guide

1. Assess your goals and requirements:

Before diving into affiliate tracking software, it’s essential to identify what you hope to achieve. Understanding your specific requirements and goals ensures a more targeted and fruitful search.

2. Research:

With a myriad of software options available, it’s crucial to conduct thorough research. Begin by shortlisting potential candidates that align with your business objectives.

3. Feature analysis:

All affiliate tracking software is not created equal. Dissect each platform’s features and compare them against your checklist, ensuring you don’t compromise on necessities.

4. Check user experience:

The best software isn’t just about features; it’s about user experience. Choose a platform that offers a straightforward and intuitive interface, ensuring ease of use for all team members.

5. Ensure you can integrate easily:

The software you select should easily integrate with your existing systems and tools. This ensures a smooth transition and optimized workflow.

6. Check the pricing:

While cost shouldn’t be the sole deciding factor, it’s essential to consider value for money. Balance the software’s offerings with your budget, and ensure the price aligns with the features and support provided.

7. Try it out before committing:

Most platforms offer a trial period or a demo. Utilize this to test the software’s capabilities, ensuring it meets your expectations and is user-friendly.

8. Check security measures:

Your affiliate data is invaluable, and its protection is paramount. Ensure the software you choose has robust security measures in place, from encryption to regular backups.

9. Check customer support:

Effective customer support can make all the difference, especially when you encounter challenges. Assess the support avenues available, response times, and the quality of assistance provided.

Introducing Tapfiliate as a versatile substitute for affiliate tracking

If you’re looking for in-depth reporting that gives you a bird’s eye view of the performance of your affiliate program with the ability to go more granular, Tapfiliate might be a good option for you.

Tapfiliate is a strong alternative to PartnerStack because it works with different types of business including SAAS, subscription and ecommerce giving you more flexibility in how you reward your affiliates and can cater to many different use cases.

Affiliate performance tracking with Tapfiliate:

Tapfiliate’s comprehensive tracking enables you to keep track of affiliate performance in real-time using affiliate links or coupons. Our reporting enables you to segment your data including:

• Date
• Affiliate partner
• Asset
• Referrer (the page the visitor arrived onto your site from)
• Landing page
• OS
• Browser
• Country
• Metadata
• Affiliate program (if you have multiple programs)

Additionally you can keep track of the number of affiliate signups, active affiliates, conversion rates and more.

Features & integrations:

Seamlessly integrate with over 35 intuitive integrations including payment gateways like Stripe and PayPal, educational platforms like Campwire and Teachable, and ecommerce giants like Shopify and WooCommerce. For tools not listed, custom integrations are possible using JavaScript or REST API.

Partner recruitment:

Do you want your own in-built referral program? Tapfiliate’s Partner Recruitment feature helps to turn satisfied customers into your new brand ambassadors. When switched on, this feature sends out automatic invites to your customers inviting them to promote your brand to their friends and family, converting loyal customers into potential affiliates. All they need to do is click the link in their email to sign up and start promoting you.

Access to a Partner Network:

Are you struggling to find affiliates to promote your brand? The good news is with any subscription plan on Tapfiliate, you can connect to Admitad Partner Network and advertise your affiliate program on their marketplace.

This unlocks a pool of more than 100,000+ potential affiliates who can promote you to their audiences and earn commission on their sales. Each sale referred by Admitad Partner Network will appear in your Tapfiliate dashboard, so you don’t need to keep track of sales in two different places.

Flexible commissions:

Tapfiliate gives you the power to reward your affiliates through flexible commissions – whether you want recurring, lifetime, flat rates, or percentage-based commissions. The choice is yours.

Automation:

Are you pressed for time? When you are managing an affiliate program, there are many tasks that are time-consuming and could be automated. Things like email templates, affiliate approvals, and refund processing.

Tapfiliate provides a variety of automation tools such as triggered emails, webhooks, and more through our Zapier integration.

Triggered emails: Keep your affiliates in the loop by notifying them of significant events (like celebrating their first sale). You can set up multiple triggers for these emails.

Affiliate approvals: Simplify your processes by automating affiliate approvals. You can do this by switching the auto-approve affiliate button to on in the Tapfiliate dashboard.

Commission approvals: Save time by automatically approving commissions.

Refund and dispute management: Our automated system ensures you don’t pay commissions on refunded sales with our refund and dispute management feature.

Pricing:

Essentials: $89 per month, this cost-effective package is ideal for brands who are just starting their affiliate program including access to a partner network.

Pro: $149 per month for companies with a growing affiliate program who want to scale including custom affiliate onboarding fields, and bonus incentives.

Enterprise: Price on application. Ideal for businesses with complex affiliate programs including premium support, unlimited affiliates, and custom verbiage.

Try Tapfiliate out for yourself with a 👉 free 14-day trial.

Customer Support:

Technology isn’t the only strength an affiliate software should have. Customer support is essential.

Tapfiliate is dedicated to customer support, with a 4.5 score for customer service on Capterra, and a 92% user rating on Intercom. Besides a comprehensive knowledge base, the platform offers support via chat, X (Twitter), and Facebook with round-the-clock customer support, ensuring every query gets addressed.

Pricing:

Both FirstPromoter and Tapfiliate offer tiered pricing plans catering to different business sizes. FirstPromoter’s plans range from $49 for the Starter package, scaling up to $149 for their Pro offering. At first glance FirstPromoter is a cheaper option, but when you dive into their features you can only access automated PayPal payouts and MLM with the business plan.

On the other hand, Tapfiliate’s pricing starts at $89 for the Essential plan and goes up to $149 for the Pro, with an Enterprise option that has custom pricing. The essential plan includes access to a partner network (so affiliates are ready to promote your brand), MLM, and up to 2 team members.

Tracking:

Tapfiliate offers in-depth affiliate performance tracking in real-time using links or coupon code tracking, and comprehensive reporting tools. This includes insights into affiliate sign-ups, conversion rates, as well as automated handling of upgrades, refunds and disputes. On the other hand, FirstPromoter provides tracking options such as using a Direct URL, which negates the need for a tracking link click, along with personalized referral links and coupon tracking. Additionally, they automate administrative tasks like monitoring upgrades, and refunds.

Affiliate program management:

Both FirstPromoter and Tapfiliate offer robust affiliate management tools. FirstPromoter is niche-focused, especially for SAAS companies, with specific features catering to that sector. Tapfiliate, meanwhile, offers broad flexibility and is suitable for diverse business models. It provides a balance of in-depth reporting, vast integration options, and robust customer support.

Support:

FirstPromoter and Tapfiliate both prioritize customer support, as evidenced by feedback from users. Reviews on G2 highlight FirstPromoter’s excellent customer support. On the other hand, Tapfiliate’s commitment to customer service is backed by a 4.5 score on Capterra and a commendable 92% user rating on Intercom. Furthermore, Tapfiliate goes beyond just offering support; they provide a comprehensive knowledge base, round-the-clock assistance, and multiple channels of communication including chat, Twitter (referred to as “X”), and Facebook, ensuring that every user inquiry is promptly addressed.

Reviews

On Capterra, FirstPromoter has an average rating of 4.9, while Tapfiliate trails slightly with a 4.5 rating. Notably, FirstPromoter has fewer reviews on the platform compared to Tapfiliate, which has garnered a larger number of feedback entries.

What is FirstPromoter

FirstPromoter is an all-in-one platform designed specifically to help businesses, especially Software as a Service (SaaS) companies, manage and track their affiliate and referral programs.

What are the limitations of FirstPromoter?

Plans are based on the affiliate revenue amounts so if you get more than $15000 in revenue for your affiliate program you have to have an enterprise plan.

Additionally, you can only detect refund or chargeback fraud with their enterprise plan and multi-tiered commissions (MLM) are only available on their business plan,

Who are FirstPromoter’s competitors?

Tapfiliate: Manage your affiliate marketing program using Tapfiliate’s extensive feature set designed to boost your revenue.

ReferralCandy: They provide an array of functionalities and customization choices for referral programs.

OSIAffiliate: They provide software that assists businesses in monitoring, and compensating affiliates and referrals.

LeadDyno: This platform provides businesses with tools tailored for affiliate program management.

PartnerStack: A platform specialized in b2b SAAS affiliate programs.

Looking for different alternatives to Tapfiliate? Check out our alternatives page.

Start driving revenue with your affiliate program today with Tapfiliate’s free 14-day trial