Figma acquires AI-powered media generation company Weavy

Design platform Figma said today it has acquired an AI-powered image and video generation company Woven. The startup will join Figma under a new brand called Figma Weave.

Figma said 20 people from Weavy will join the company, but did not disclose the value of the deal. The Tel Aviv-based startup was founded in 2024 and raised $4 million in a June seed round led by Entrée Capital, with participation from Designer Fund, Founder Collective and Fiverr founder Micha Kaufman.

Figma said that Weavy will exist as a standalone product for now and that in the future it will be integrated with the Figma Weave brand, along with the rest of the Figma platform.

Weavy’s web tools allow users to combine different AI models and provide users with professional editing tools to create high-quality images and videos for use in product mockups or brand styling. Users can edit these media generations with layer operations, adjust lighting, and change colors and angles via prompts to achieve the desired end result.

Users start with an element such as an image generation prompt on an infinite canvas, view the results from different models, choose an image, add another prompt for video generation, and look at different results produced by different models. Users can use the editing tools to change the look of a video at any time. Designers can also combine multiple prompts and models to achieve the desired output.

The startup offers several models such as Seedance, Sora and Veo for video, and Flux, Ideogram, Nano Banana and Seedream for image generation.

“This node-based approach brings a new level of craft and control to AI generation. The results can be branched, remixed and refined, combining creative exploration with iteration and craft. The Weavy team has inspired us with the balance they’ve found between simplicity, approachability and power. They’ve also created a tool that is simply a joy to use,” said Dylan Field, CEO of Figma, in a statement.

AI-powered design platforms are in high demand to create media generation and design workflow capabilities. Earlier this month, AI search platform Perplexity acquired the team behind Sequoia-backed design platform Visual Electric. In April, Krea announced that it had raised $83 million in various rounds from companies such as Bain Capital, a16z and Abstract Ventures.