Field & Stream TV, powered by Morgan Wallen and Eric Church, ready for launch

Field & Stream, the outdoor lifestyle brand whose owners include country singer-songwriters Morgan Wallen and Eric Church, is wading into the streaming TV era.

Field & Stream and media company Outdoor America have entered into a strategic partnership that will see Outdoor America’s free, ad-supported streaming television channel (FAST) rebranded as Field & Stream TV in late January 2026. The two companies also plan to launch it as a broadcast channel, details of which are yet to be announced.

Wallen and Church were part of the investor group that acquired Field & Stream’s assets in 2024. The launch of Field & Stream TV marks the next expansion of the company’s media footprint, adding a 24-hour television network to its print publication, website, social platforms and podcasts. The rebranded channel will offer “exclusive new content, original series and special programming, giving sponsors the largest combined audience reach in outdoor media,” the companies said.

The Field & Stream TV channel will work with “leading storytellers, top sports producers and music partners” – including Wallen and Church – to develop original programming that includes hunting, fishing, camping and outdoor cooking, the companies said.

Field & Stream said it will host a launch event for the channel at SHOT Show 2026, where executives plan to unveil Field & Stream TV’s original programming and production partners. The SHOT (Shooting, Hunting and Outdoor Trade) Show, administered by the Firearm Industry Trade Association, will be held January 20-23, 2026 in Las Vegas.

Currently, the Outdoor America FAST TV channel is available on smart TV platforms including Samsung TV+, Vizio WatchFree+, LG Channels and TCLtv+; and streaming devices Roku, Amazon Fire TV, Apple TV and Google Chromecast.

“We are excited to partner with the Outdoor America team to launch Field & Stream TV with a strong and immediate distribution footprint,” Field & Stream president Doug McNamee said in a statement. “This partnership allows us to tell more stories that celebrate life in the outdoors – through new, exclusive programming and an unparalleled ability to reach audiences and sponsors across every channel. It is a defining step in the continued evolution of Field & Stream.”

Nick Rhodes, CEO of Outdoor America Holdings, added, “The Field & Stream name represents the gold standard for outdoor authenticity. Together we are building a world-class outdoor lifestyle network with premier programming, dynamic partnerships and a global vision.”

Field & Stream, which traces its roots back to 1871, has taught generations how to “hunt and fish, camp and explore, survive and thrive in nature – all while leading the charge in conserving and fighting for wildlife and wild places,” the company says. Under new ownership, Field & Stream has relaunched a print publication and introduced a membership community, co-branded and licensed product lines and experiential brand extensions, including a “modern and affordable lifestyle lodge concept.”