Emirates set to take the field ahead of the ICC Men’s T20 World Cup, with Suryakumar Yadav | News
Emirates is doing well, featuring Indian cricket star Suryakumar Yadav in its latest advertising campaign debuting ahead of the ICC Men’s T20 World Cup.
For almost three decades, Emirates has been one of the most consistent performers in world cricket. The airline has embedded itself into the fabric of the game through major ICC tournaments in more than ten cricket-loving countries, the kits of umpires and umpires, as well as being part of the moments that defined the collective sensation that united fans everywhere.
Yadav has made his mark in contemporary cricket with a fearless, unconventional batting style and impressive consistency, qualities that have earned him the ICC’s number one T20 ranking. The India T20I team captain, who was instrumental in India’s victories at the 2024 ICC Men’s T20 World Cup and the 2025 Asia Cup, established himself as one of the most respected players in the sport today.
Celebrating the game of cricket, which Emirates has proudly supported for over 25 years, the latest ad campaign features the modern cricket legend showcasing his signature batting style during a match in a stadium packed with thousands of fans. The global advertising campaign marks the start of the ICC Men’s T20 World Cup tournament, to audiences in cricket-loving countries and around the world, united in their passion for the sport.
Passengers traveling on Emirates flights during the ICC Men’s T20 World Cup can enjoy live match coverage on Emirates’ on-ice entertainment system via Sport 24 and Sport 24 Extra.
Speaking about his participation in Emirates’ new ad campaign, Suryakumar Yadav said: “Cricket at the highest level is about preparation, adaptability and the ability to perform under pressure. Emirates represents the same values in everything it does. As someone who travels extensively for the game, consistency and comfort with world-class experiences makes a real difference. It is exciting to be associated in this campaign with the brand, which has such a deep-rooted and authentic bond with cricket and its fans around the world.”
Boutros Boutros, Emirates Executive Vice President Corporate Communications, Marketing & Brand said: “There’s a reason why Suryakumar Yadav has captured the imagination of cricket fans around the world. His play speaks for itself and his appeal extends far beyond borders. Through this latest ad campaign, we want to connect with fans and share our passion for the sport. Cricket remains one of our most enduring sporting partnerships, and we have stood by the sport and supported its growth, and we will continue to invest in the sport’s future.”
About Emirates and cricket
Emirates has a long-standing partnership with the ICC and all its major events, including the ICC Men’s Cricket World Cup, ICC Women’s Cricket World Cup, ICC Men’s T20 World Cup, ICC Women’s T20 World Cup and the ICC World Test Championship. The ICC partnership also sees Emirates featured on the official kit of the ICC Elite and International Panels of Umpires, having been the title sponsor of the Emirates Elite and International Panels of ICC Umpires since 2002, when the panels were formed to officiate Test matches and One Day Internationals around the world. In addition to the referees, Emirates sponsors the Elite and International panels of ICC match referees. In addition to branding and media exposure for cricket fans around the world, Emirates also transports umpires and umpires to international events as a Global Partner of the ICC.
Read more about Emirates’ extensive sponsorship portfolio here.
