Dida recognized as a leading brand for globalization investments by Forbes China | News
As a leading company in the global travel distribution ecosystem, Dida has been included in the ‘High-Value Globalization Investment Brands 2025’ list, part of the Forbes China 30&30 Go-International Series, published together with the LinkedIn Economic Graph.
The Forbes China 30&30 Go-International Series shines a spotlight on Chinese-origin brands that have achieved robust growth paths and championed breakthrough innovation on the global stage. The series recognizes companies that demonstrate exceptional ingenuity, sustainable growth and impactful global influence while transcending Chinese borders.
Founded in 2012 and headquartered in Shenzhen, Dida leverages China’s extensive market size and innovation ecosystem to meet the diverse needs of international travel partners. The global distribution platform seamlessly integrates content from more than 500 global suppliers and provides access to more than 1.5 million travel products. This comprehensive ecosystem is supported by an intelligent data infrastructure that optimizes content standardization, improving operational efficiency for travel stakeholders.
James Jin, Chief Technology Officer of Dida, said: “Technology is redefining global travel connectivity by augmenting human expertise through data-driven intelligence, rather than replacing it. This recognition from Forbes China reinforces our commitment to building smarter, more inclusive travel networks worldwide.”
Dida’s strategic global expansion has delivered tangible results, with a rapidly growing footprint in Asia Pacific, Europe, the Middle East, Africa and the Americas. Over the past year, Dida has delivered strong double-digit growth across all regions, reflecting the company’s differentiated market strategies and its ability to scale sustainably across diverse global landscapes.
Through its core businesses – Dida Hotels, Dida Flights, Dida Go and Dida Experiences – Dida connects high-quality travel inventory from hotels, airlines and support service providers with a global network of travel agencies, TMCs, tour operators, OTAs and wholesalers, creating a seamless bridge between supply and demand.
In addition to its core offering, Dida leverages its robust global distribution network, cross-border market insights, data capabilities and marketing platforms to support tourism agencies in executing targeted brand campaigns and co-marketing initiatives in key source markets. This effectively increases the attractiveness of destinations and increases visitor numbers.
Looking ahead, Dida will continue to expand its AI-driven ecosystem, enhance automation capabilities and strengthen global partners through data intelligence, furthering the transformation of travel distribution worldwide.
