DE LUCE, ST. PETE BEACH’S NEWEST COASTAL LIFESTYLE RETREAT TO WELCOME GUESTS EARLY 2026 | News

The highly anticipated new addition to St. Pete Beach’s vibrant shoreline, The Luce, a Tribute Portfolio Hotel, will make its debut in early 2026. The hotel is owned by The LCP Group & Safanad and managed by Crescent Hotels & Resorts. It is the latest addition to the Tribute Portfolio brand, Marriott Bonvoy’s growing collection of characterful, independent hotels. With 200 stylish accommodations, including a selection of bungalow studio suites, The Luce offers guests a playful yet stylish 3-acre beachfront retreat designed for both relaxation and celebration.

“The Luce represents LCP’s commitment to creating distinctive hospitality destinations that elevate both the guest experience and the communities we invest in,” said Francis Lively, CEO of LCP Group. “With The Luce, we celebrate the charm and culture of St. Pete Beach and we are proud to bring a project to market that reflects this.”

The Luce combines the warm familiarity of Bonvoy benefits with a distinctly Florida experience, celebrating endless sunshine, eclectic culture and the laid-back sophistication of Florida’s Gulf Coast. Visitors can enjoy two different dining experiences, capturing the flavors and spirit of St. Pete Beach. Sundrop, the property’s coastal-inspired lobby restaurant and bar, offers indoor and outdoor seating with a lively seven-day brunch and dinner service. On the sand, Baby Turtle Beach Club brings casual American coastal fare to the beach and pool from day to sundown, perfect for daytime lounging and sunset evening enjoyment. Guests will enjoy direct beach access with a lively beach bar featuring St. Pete Beach’s largest pool, complete with curated experiences. Visitors will also experience The Luce’s signature lifestyle program, including weekend yoga classes, live DJ ‘Groove Sessions’, a nightly sunset social and access to The Luce’s curated music playlist. Poolside cabanas, butlers, lawn games, a 24-hour fitness center and a stylish shopping boutique round out the property’s offerings.

“We have embraced our location on one of the country’s best beaches and created modernized guestrooms, meeting spaces and dining experiences that embrace the outdoor lifestyle we all seek in the sun,” said Peter Sullivan, Chief Operating Officer of The LCP Group.

From the moment guests step into The Luce, they are immersed in an atmosphere that combines nostalgic charm with modern sophistication. The hotel’s design reinterprets the playful spirit of 60s and 70s Florida through bold patterns, flamingo pink accents and lush palm greenery, layered with sleek stonework, chic rattan and contemporary finishes. Striking fixtures and carefully curated details are a nod to St. Pete’s eclectic, elevated style and relaxed coastal ease. Throughout the space, communal alcoves invite celebration and connection for hotel guests and local visitors.

The rooms are equipped with plush king or double queen beds, Lavazza café machines, smart TVs with streaming and premium toiletries in collaboration with Scandinavian hair care brand SACHAJUAN. Bungalow Suites feature private outdoor lounges for easy QR code ordering, while Lanai Rooms offer semi-private outdoor seating just steps from the pool. The Luce’s design is inspired by St. Pete’s layered history, such as the lush botanical sanctuary of Sunken Gardens and the kitschy charm of retro Florida.

The hotel will also feature more than 14,000 square feet of combined event space across seven indoor and outdoor spaces designed to inspire connection, celebration and unforgettable moments. The Luce’s venues include a 2,280-square-foot ballroom, four versatile indoor options, and the Palm Court and Palm Pavilion, which are located outdoors and have a breathtaking backdrop of the Gulf Coast, allowing for events with up to 200 people to be celebrated.

Conveniently located in the heart of St. Pete Beach, The Luce offers guests easy access to the beach, local restaurants and the cultural vibrancy of downtown St. Petersburg, home to acclaimed museums, galleries and boutique hotels. The Luce is easily accessible from several nearby airports, including St. Pete-Clearwater International Airport (PIE) and Tampa International Airport (TPA).

As a new member of the Tribute Portfolio, guests of The Luce can earn and redeem Marriott Bonvoy points during their stay and enjoy all the benefits of staying as a member. Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the world’s most memorable destinations, with more than 30 brands tailored to every type of travel. The global travel program also offers members exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits, including free nights and Elite status recognition.

The Luce is located at 6300 Gulf Blvd, St Pete Beach, FL 33706. For more information, visit www.thelucehotel.com.