Content Americas Copro Pitch Projects Leverage genre and true stories

Now in its third edition, Content Americas, the Miami-based event focused on the Latin American and Spanish-speaking markets, featuring telenovelas, series, documentaries and formats, continues to seek to bridge the gap between creative communities in Latin America, Spain and Portugal and the larger global stage. One of the key initiatives is the Copro Pitch, aimed at facilitating international co-production deals and this year featuring projects from Caponeto-Fremantle, Vertice 360 ​​​​and Druzina Content.

The five projects at the Copro Pitch 2025 have been selected from more than 60 entries and cover a wide range of topics and genres. Argentina’s Listos Para Rodar arrives in Miami with a documentary series about the mental and physical toll of being a professional athlete in ‘Insane’, while neighboring Brazil is betting on the potential of a high-concept sci-fi franchise with Bactéria Filmes and Druzina Content’s ‘Tales of Tomorrow: Prelude to a Revolution’ and the modern western with ‘The Guardians’ from Cinefilm.

Among the three projects up for a chance to win a $20,000 prize in marketing to support development and pre-sales promotion are “The Perfect Target” from Mexico’s Caponeto and Spain’s “Lucio’s Treasure,” courtesy of Vertice 360.

Mexico-based production company Caponeto is joining forces with Fremantle, the production and distribution powerhouse behind hit formats like ‘Got Talent’ and ‘Idols’, for ‘The Perfect Target’, which aims to merge the worlds of advertising and politics through through humor. “Latin America – and the world in general – is filled with politicians who stir up controversy and often become comic figures,” the producers say. Variety. “In the middle of the woke era, a right-wing wave is rising like a tsunami. The series is a sharp, entertaining blend of humor and thriller, but at its core it’s a character-driven story about two alpha males forced to work together despite their clashing egos.

“Lucio’s Treasure” is pitched to Content Americas by veteran Spanish producer Alberto Rull (“El Ultimo Verano,” “Colza, the Invisible Enemy”). The series follows the titular character, who lives in Paris disguised as a bricklayer, but is in reality the man responsible for the largest network of traveler’s check counterfeiters, which threatens the stability of the First National City Bank of America. “This series could be a great international series,” says Rull Variety. “It has all the necessary elements: the action takes place in Paris at the beginning of the 80s, the CIA, Scotland Yard and high-profile French personalities take part in the investigation, and the main character is a Spanish exile and anarchist from a friendly, charismatic character.”

‘Tales of Tomorrow: Prelude to a Revolution’ expands the universe of ‘Tales of Tomorrow’, a Brazilian indie film released in 2021 that has played more than 30 festivals and won a slew of awards at US genre festivals series producer Luciana Druzina, CEO of Druzina Content and member of the International Academy of Television Arts & Sciences, explains Variety that science fiction has a “very large audience in Brazil” and makes up for “some of the biggest box office successes in Latin America.” ‘Prelude to a Revolution’ offers Druzina and the team the opportunity to ‘create fantastic stories with our own style, with our locations and our culture.’

The second Brazilian project at this year’s Copro Pitch, ‘The Guardians’, also taps into the genre and promises to be a ‘contemporary Western drama’ that ‘captivates from the first episode’. Following a First Nation family’s journey into the heart of the Amazon rainforest, the six-episode series will address environmental and political issues of importance to the region, with producers narrating Variety that the show will make a “bold statement on the issues shaping our world today” and “provide a unique perspective on the international criminal economy, exploring the underreported phenomenon of land grabbing in a way never seen before.”

From a Brazilian Western to the real lives of professional athletes, ‘Insane’ promises to give viewers a glimpse into the minds of extreme athletes who push the limits of the human body and mind. While most of the cast is still under wraps, the producers can reveal it Variety that the first episode will focus on the Benavides Brothers, Argentinian Dakar motorcycle racers.

A brief overview of the CoPro Pitch 2024 titles:

Insane (Listos Para Rodar, Argentina)

‘Insane’ takes viewers deep into the minds of extreme athletes and reveals the mental ‘hacks’ they use to turn fear into triumph and push boundaries. Through gripping stories and expert insights, the series reveals the true cost of glory and provides practical tools for anyone facing their own challenges. It’s more than just inspiration, it’s a guide to unlocking human potential. Produced by the team behind “Los González,” “Nahum” and “La Cruda.”

Lucio’s Treasure (Vertice 360, Spain)

Set in 1980s Paris, ‘Lucio’s Treasure’ tells the true story of Lucio Urtubia, a cunning Spanish mason turned daring forger. With a fierce commitment to justice, Lucio orchestrates a daring plan to undermine Citibank by flooding the world with counterfeit traveler’s checks. This gripping series, followed by the CIA, delves into the tension between rebellion and survival, proving that one man’s ingenuity can defy an entire system. Produced by Vertice 360 ​​in collaboration with Red Arrow International.

Tales of Tomorrow: Prelude to a Revolution (Bactéria Filmes and Druzina Content, Brazil)

In 2169, Andrea fights to tear down the wall surrounding Porto 01. Her main goal is to destroy the Core, which is responsible for creating thousands of virtual realities that are delivered to the city’s population as a kind of medicine. To succeed, she must enlist the help of Luana, who lives in 2009. It is set in the world of ‘Tales of Tomorrow’, the 2021 Brazilian indie film by Pedro de Lima Marques and produced by leading Brazilian production company Druzina Content, present in more than 60 countries worldwide.

The Guardians (Cinefilm*, Brazil)

In the Amazon rainforest, First Nations from the Umã region set up an armed patrol to combat the violence to which they are victims. Sisters Laura, Vitória and Neide are three faces of this struggle and will have to find ways to coexist and resist. “The Guardians” won the pitch prize during the Serial Bridges Rio workshop, an initiative of the Series Mania Institute from France, in collaboration with RioMarket and Projeto Paradiso.

The Perfect Target (Caponeto & Fremantle, Mexico)

An arrogant advertiser at the height of success is forced to promote a tycoon as a presidential candidate, while a mysterious stalker threatens to destroy his agency and his reputation. Created by Diego Martínez Ulanosky, responsible for Netflix’s ‘Unstoppable’ and Disney’s ‘Soy tu Fan’ and producer of Sundance 2025 title ‘The Virgin of the Quarry Lake’.