Collection of trademarks by Wyndham Marks landmark, surpasses 100 US hotels | News

Wyndham Hotels & Resorts, the world’s largest hotel franchisor with more than 8,300 hotels in approximately 100 countries, is celebrating a major milestone for its Trademark Collection by Wyndham brand with more than 100 hotels now open in the US.

The achievement highlights a meteoric rise for the highly sought-after soft brand, which, as the fastest growing in the U.S., has doubled the size of its domestic portfolio in the past five years as independent businesses increasingly turn to Wyndham to help connect the uniqueness and individuality of their hotels with the reach and revenue driver of a global hospitality leader. That demand has also helped the brand grow to nearly 350 hotels worldwide, with more than 100 additional hotels in the pipeline.

“Independent hotel owners don’t want to trade their identity for scale – and with Trademark Collection by Wyndham, they don’t have to. The brand gives them the freedom to maintain what makes their hotels special, while at the same time leveraging the power of Wyndham. Crossing 100 hotels in the U.S. is a significant moment and just the latest evidence that more and more independent owners are choosing Trademark Collection to help them compete and grow on their terms.”

– Leo Danese, Vice President of Lifestyle Brands, Wyndham Hotels & Resorts

Distinctive hotels that drive American growth
Since its launch in 2017, the U.S. portfolio of Trademark Collection hotels has expanded to reflect growing consumer demand for distinctive stays in destination-focused markets, from gaming resorts and iconic leisure destinations to design-forward city hotels. Some notable features of the brand:

The Galt House Hotel, Trademark Collection by Wyndham — The iconic riverfront property in Louisville, the flagship of the Trademark Collection brand and one of the largest independently owned hotels in the country, includes more than 1,300 rooms and has long served as a focal point of the city’s hospitality scene.
The Orbit Hotel, Trademark Collection by Wyndham – Located in a converted NASA facility near Cleveland, the hotel combines mid-century design with space age inspiration. It offers guests a stay that gives a nod to the region’s aerospace heritage while reflecting Trademark Collection’s focus on properties with distinctive character and stories rooted in it.
MB Hotel, Trademark Collection by Wyndham – Located in Miami Beach, this oceanfront boutique hotel combines Art Deco heritage with modern design. Just steps from the sand and the neighborhood’s vibrant dining and cultural scene, guests enjoy a relaxing seaside retreat that captures the character of one of the city’s most storied neighborhoods.
Hilo Hawaiian Hotel, Trademark Collection by Wyndham – The hotel overlooks Hilo Bay and has beautiful views of Mauna Kea. The hotel places guests within easy reach of Hawai’i Volcanoes National Park and the island’s lush east coast, strengthening the brand’s growing portfolio in the Aloha State.
The Beekman Tower, Trademark Collection by Wyndham – Located on the East Side of Manhattan, in the historic Turtle Bay district, the hotel offers spacious apartment-style accommodations with a kitchenette and a rooftop lounge with sweeping views of the East River and the United Nations Headquarters.
“Trademark Collection gives hotels like ours the ability to remain independent while leveraging Wyndham’s scale and expertise. With the support of Wyndham’s global platform – from revenue management and technology to distribution and loyalty – we have been able to amplify performance while continuing to deliver the distinctive boutique experience our guests expect.”

– Manolis Macropulos, Owner, MB Hotel, Trademark Collection by Wyndham

A growing global footprint
Beyond the US, Trademark Collection continues to expand into key international destinations, with a portfolio that spans from Caribbean beach resorts and European historic hotels to progressive stays in city centers across the Asia-Pacific region. Some notable features of the brand:

Hotel Traveltine Downtown Singapore, Trademark Collection by Wyndham — Located in Singapore’s Kampong Glam district, the hotel features modern rooms and a rooftop pool overlooking the city skyline, with easy access to historic districts, shopping and major business centers.
The Proud Karon Beach Phuket, Trademark Collection by Wyndham — Located just a short walk from Karon Beach in Phuket, this modern resort-style hotel offers spacious rooms with private balconies, an outdoor pool, fitness center and on-site restaurant, providing easy access to local markets, restaurants and the island’s popular beach attractions.
Fontinha Porto, Trademark Collection by Wyndham – Located in the heart of Porto and built on the site of a former quarry, the contemporary boutique hotel features stylish rooms, a Mediterranean restaurant and a garden terrace, all within walking distance of the shops of Santa Catarina Street, the Clérigos Tower and the historic Ribeira district.
Hotel MX condesa CDMX, Trademark Collection by Wyndham — Located in Mexico City’s stylish Condesa neighborhood, the hotel offers modern accommodations just steps from leafy parks, art deco architecture and some of the capital’s most celebrated cafes, restaurants and galleries, with easy access to Roma Norte and Chapultepec Park.
Grand Decameron Complex Bucerias, a signature all-inclusive resort — Located on the sandy coast of Bucerías in Riviera Nayarit, the sprawling all-inclusive beach resort consists of three colonial-style hotels and features multiple swimming pools, more than a dozen restaurants and bars, sports facilities and daily entertainment.
Powered by the Wyndham Advantage
Hotels that join Trademark Collection by Wyndham gain access to the Wyndham Advantage – a powerful combination of global distribution, world-class marketing and cutting-edge technology designed to help owners compete and grow. Since 2018, Wyndham has invested more than $425 million in technology, strengthening its digital infrastructure, distribution capabilities and revenue management tools for franchisees. Owners also benefit from Wyndham Rewards®, the company’s award-winning loyalty program with nearly 122 million enrolled members worldwide, creating new opportunities to meet the demand of millions of loyal travelers around the world.

For more information about Wyndham’s trademark collection, including franchise opportunities, visit WyndhamDevelopment.com.