COL Group and BeLive Holdings launch Microdrama solution on FilMart
COL Group and BeLive Holdings will unveil what they describe as the world’s first fully integrated ‘Microdrama in a Box’ solution at the Hong Kong FilMart, combining a cloud-based software infrastructure with access to what the companies consider the largest curated microdrama catalog in the world.
The deal brings together Yeon Studios, BeLive’s enterprise microdrama delivery platform, and COL’s premium microdrama IP pipeline into a single commercial package – the first time, the companies say, that technology and content will be offered as a unified product in this space. The pitch is speed and simplicity: partners can have a fully branded, operational microdrama platform live within a month.
The solution bundles a range of technical and content capabilities, from playback infrastructure and audience retention tools to monetization options, AI-powered subtitling and commercial features, all combined with COL’s regularly refreshed titles.
“This is a powerful combination of technology and content at exactly the right time,” said Timothy Oh, Managing Director of COL Group International. “By packaging SaaS at an enterprise level [Software as a Service] With the largest microdrama catalog in the world as one integrated solution, we remove operational complexity for our partners.”
Latif Sim, executive director of BeLive Holdings, said the partnership signals a broader ambition. “This partnership with COL Group is more than just launching a product. It’s about launching a new model for the story economy. Together we are turning microdrama from platform-dependent content into native, scalable infrastructure.”
The offering is aimed squarely at markets outside the US and China, where demand for microdrama is growing but the building blocks – content libraries, platform infrastructure, operational know-how – remain out of reach for many potential entrants, including broadcasters, mobile operators and streaming services.
COL Group, one of the pioneers of the microdrama format in China, has since expanded its presence to the US through its FlareFlow platform. BeLive Holdings, listed on Nasdaq, develops scalable digital and video infrastructure, with capabilities in live and video commerce, AI-driven video technologies and data intelligence platforms.
The two companies will host a masterclass at FilMart titled “How to Launch a Successful Microdrama Platform in 30 Days,” guiding participants through market data, a practical launch roadmap, and monetization and scaling strategies for emerging regions.
