Cohere hires long-time Meta research head Joelle Pineau as its chief AI officer

Investors once saw the Canadian AI-Startup together as a promising candidate to challenge OpenAi and anthropic in the race to build Frontier AI models, with his backers who were around $ 1 billion behind CEO Aidan Gomez, who was a co-author of a pioneering paper on LLMS.
But Cohere’s AI models have been left behind the state-of-the-art, and the company is not scaled like its competitors.
Now the company brings in an experienced research leader to renovate his AI efforts: Cohere has hired Joelle Pineau, former VP of AI research by Meta, who previously supervised the fundamental AI Research (Fair) lab of the Tech Giant. In its newly established Chief AI Officer -Rol, Pineau will supervise the AI strategy in the research, product and policy teams of Cohere.
Pineau, professor in the Canadian AI scientist and McGill professor, has contributed to the early development of the Open Lama AI models from Meta next to Yann Lecun, a pioneer of neural networks. Pineau left Meta in May after almost eight years at the company.
For Cochere this is a major recruitment, and it puts his hope for the veteran who helps with more breakthroughs of research, improving his research and product pipeline and recruiting top talent.
The rent comes at a crucial moment for Cochere: the company has just collected $ 500 million from a $ 6.8 billion appreciation – An impressive amount was the startup that did not compete with people like OpenAi, Google, Meta and Anthropic, whose war boxes are each tens of billions.
But although his rivals try to develop AI systems that can match (or surpass) human performance on a wide range of tasks, Cochere has a narrower focus. The startup mainly builds AI applications that can solve practical problems for companies and government agencies, and emphasize privacy and safety.
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In an interview with WAN, Pineau said that Cochere’s focus on Real-World Enterprise applications is something she is enthusiastic about. “Many players who are there are pretty special aimed at Agi, super intelligence, etc.,” said Pineau, referring to companies such as her former employer, Meta, who recently invested billions in his new Meta Superintelligence Labs (MSL) unit. “They have not necessarily discovered what this AI will be used for.”
She pointed to the launch of GPT-5 of OpenAi last week, many of whom thought it was overwhelming, as proof that the timeline for reaching Agi ‘can be’ a little longer than we thought ‘. In the meantime, Pineau says that there is a lot of room for more practical AI models to give jumps in productivity in different industries.
Pineau, resident of Canada, said she has been watching her since they were founded in 2019, and that she is enthusiastic to contribute to a company whose founders are located in her home country.

In addition to patriotism, Pineau finds the chance with Cochere a good chance of going beyond research. At Fair, Pineau supervised research teams that work on projects that can take anywhere from 18 to 10 years to deliver. Now she will work within a much tighter timeline and will become involved with customers and products. And although Cochere has fewer means than Meta, Pineau said she will be more agile in her new role.
The newest product from Cohere is an AI agent platform that is spotted Northonchronized that companies and government agencies can use their own infrastructure privately, an attractive idea for many of its customers, which are banks and federal organizations that process highly sensitive data. This brings together in competition with open source providers such as Deepseek and Meta, whose models can also be performed locally, but at lower costs. Colhere is bet that by offering more support around his private implementations, open models can beat.
Pineau said that she is particularly interested in making more research by Colhere around North, finding out ways to develop AI agents in private and secure institutions and making benchmarks to evaluate these systems. Pineau also said that she is interested in investigating how networks of AI agents treat each other in the real world.
An immediate challenge for Pineau will replace the VP of Ai Research of Colhere, Sara Hooker, who has announced her departure This week after a few years of helping the company’s research program. Hiring an AI researcher from Hooker’s caliber can be difficult in the current market, given the enveloping demand for AI talent.
But Pineau regards this as an opportunity to ‘bring in a lot of talent’ and noted that when she left Meta, several of her former colleagues introduced her to follow her to a new AI lab. However, she emphasized that Cochere has a solid foundation of AI researchers, and that it is important not only to bring in someone.
“Hiring a bunch of superstars does not necessarily make a superstar team,” Pineau said. “It’s really about how people work together.”
Of course the AI units of Meta see today very differently than when Pineau was only a few months ago. In the summer, Mark Zuckerberg went on a recruitment spree and reportedly offered some of the best AI researchers compensation packages in industry north of $ 100 million to become a member of MSL. That led to open also to increase compensation for its Star employees, making it quite difficult for smaller players to land top AI researchers.
Since Meta, OpenAi and anthropic billions of dollars throw dollars in their AI efforts, Cochere tries to do more with less. For Pineau, that means making calculated research widths – the kind that can quickly become mandatory products and keep the company in the race.
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