China Ready Masterclass debuts at WTM London 2025 | News
CBISN has announced the launch of the China Ready Masterclass, which will take place on November 5, 2025 at WTM London. The session marks the first time WTM has hosted such a masterclass, developed in collaboration with CBISN as part of WTM’s new initiative to deliver deeper, solutions-oriented learning experiences to industry professionals.
Unlike traditional panels or keynote sessions, the WTM Masterclasses aim to offer hands-on workshops in small groups where participants can exchange insights and tackle practical challenges together with colleagues.
The China Ready Masterclass is designed to help tourism professionals better understand China’s evolving outbound travel market. Topics include current market trends, changing traveler behavior, destination and hotel selection patterns, industry-specific insights into hospitality, luxury retail and transportation, as well as the growing influence of social media and AI in shaping travel decisions. The program concludes with a China Readiness Scorecard assessment and an interactive question and answer portion.
CBISN’s China Ready® training has been delivered in 54 countries on six continents and has reached more than 4,600 industry leaders since 2002. The program currently covers more than a quarter of global destinations and is recognized as a leading reference in Chinese tourism preparation.
The upcoming masterclass at WTM London will take place from 10am to 12pm in the ICC Maritime Suites, ExCeL London. Participation is limited and requires prior registration before October 21, 2025.
Participants who complete the session will receive a package containing the upcoming China Outbound Travel Market Insights 2025 report, a three-month subscription to the market update, and a certificate of completion.
