ChatGPT adoption skyrockets in India, but monetization may be trailing
For years, American technology companies have used the enormous and increasing internet use base of India for growth. OpenAi is no exception. But although the AI-LAB claims that India is one of the fastest growing chatgpt markets, data from third parties suggests that OpenAi might have trouble changing that momentum in turnover.
According to analysis company Sensortower, users in India have spent $ 8 million since 2023 on Chatgpt subscriptions via in-app purchases. This does not include purchases via the Chatgpt-Web app. But in particular it is a fraction of the Sensortower of $ 330 million darling that American users have spent on Chatgpt In-app.
A likely factor is the lack of local prices for India. The cheapest chatgpt plan from OpenAI in the country costs $ 20 (more than £ 1,700) per month, which is considered duration for a digital subscription in India.
When contacted, OpenAi did not share specific details about its growth in India, but pointed us to one Recent Post On X by COO Brad Lightcap, who claims that India is the fastest growing market in Chatgpt.
If the income can be low at the moment, India can still become a large growth motor for OpenAI. The CEO of the company, Sam Altman, recently expressed the wish to be opened A multi-billion user platform. Record on India’s More than 950 million internet users could help to bootstrap that effort.
OpenAi apparently thinks. The company is Reportedly to realize an alliance with Reliance JioOne of India’s largest mobile airlines to get chatgpt for more users.
In the meantime, Chatgpt continues to grow organically in India.
According to Data from App Tracker AppFigures, more than 20% of the chatgpt -android -app -downloads have been in India this year. At least part of that growth was fed by the recently released image generator in Chatgpt, who became viral because of his ability to create realistic art in Ghibli style.
For context, Chatgpt has more than 500 million weekly users worldwide.
