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BVLGARI HOTEL ROMA UNVEILS THE NEW BVLGARI SIGNATURE EXPERIENCE ‘THE TREASURE HUNT’ | News


Bvlgari Hotel Roma presents “The Treasure Hunt” – the new Bvlgari Signature Experience, designed to invite guests to discover the Eternal City and the hotel through an immersive, exclusive and tailor-made journey. An experience that combines wonder, culture and spirit of play, exploring Rome through a curated route, rich in emotion and discovery.

The Treasure Hunt reveals the city through places of extraordinary charm: historic workshops, precious libraries, old craft workshops and private homes, all of which open their doors to Bvlgari to create an authentic story, where traditions, craftsmanship and creativity are intertwined with natural elegance. Guests are guided along the way by storytellers and excellent professionals, selected for their ability to transform every encounter into an unforgettable experience.

A defining element of the initiative is customization. Each itinerary is carefully tailored to the preferences and pace of guests – whether couples, families, groups of friends or corporate teams – offering an experience that is completely tailor-made. The proposed activities span multiple artistic and cultural disciplines, all curated to celebrate Italian excellence and capture the authentic soul of Rome, filtered through the lens of Bvlgari’s distinctive DNA.

Challenges and activities that may be included on the trip include:

The Art of Monotype Printing – A monotype printing workshop at the historic Litografia Bulla, led by master printer Beatrice Bulla
The Art of Taste – A Blind Tasting Experience at Il Ristorante – Niko Romito at Bvlgari Hotel Roma with Chef Claudio Catino
The art of the mosaic – Creation of a mosaic in a loggia overlooking the Imperial Forums, with mosaic artist Fabio Jordi and an archaeologist providing the historical context
The Secret House of Games – A gaming journey inspired by Venetian ridotti in the Princess Apartments
The Art of Fencing – A “mirror challenge” fencing experience at Accademia d’Armi Musumeci Greco with a Master of Fencing
The Art of Decoding – A decoding activity at the Biblioteca Casanatense, navigating hidden clues and historical spaces
The Art of Mixology – Cocktail creation at the Bvlgari Bar with bar director Desiré Verdecchia

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These activities, along with many others available on request, are designed to create an ongoing dialogue between culture, creativity and savoir-faire, reflecting the essence of the Maison. The Treasure Hunt also offers the opportunity to experience Bvlgari Hotel Roma as an integral part of the journey, with the iconic spaces enhanced by special moments that highlight the hotel’s personality, hospitality and vision.

The new Bvlgari Signature Experience introduces a fresh way to interact with the city, an invitation to discover Rome in an intimate and surprising way, accompanied by the elegance and attention to detail that define the Bvlgari Hotels & Resorts collection. The format will soon be expanded to other properties within the collection worldwide, becoming one of the distinguishing features of Bvlgari hospitality.

The Treasure Hunt experience is available exclusively to guests of Bvlgari Hotel Roma, from €4,000 per person, with a minimum of four participants.

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