Balaji van Ekta Kapoor sets up a new creative collaboration with Netflix
Netflix has a new creative partnership with Balaji Telefilms Ltd., the Indian production-power patient helped by the International Emmy Award-winning producer Ekta Kapoor.
The deal includes content development in multiple formats that are specially tailor -made for streaming the public. A titll -free series is already in advanced developmental phases as part of the initial slate.
The collaboration is carried out via Balaji Telefilms Ltd. And are divisions, including Balaji Motion Pictures and Balaji Telefilms Digital.
The partnership builds on the earlier successful collaborations of Netflix and Balaji, including highly praised titles “Kathal”, “Pagglait”, “Jaane Jaan” and Busan selection “Dolly Kitty Aur Woh Chamakte Sitare.”
Balaji Telefilms, started by Kapoor and her parents Jeetendra Kapoor and Shobha Kapoor in 1994, is the largest producer of television content in South Asia. The company had a huge impact with mother-in-law, daughter-in-law Soap “Kyunki Saas Bhi Babu Thi”, who broadcast episodes on Star Plus 1.833 between 2000-2008 and one of the genre was produced by Kapoor. Under the Balaji banner, Kapoor has made and produced and produced more than 18,000 hours of television and 45 films.
Kapoor and Monika Shangill, VP from Netflix, Content, India, are the only women of the Indian television market mentioned in Variety500 – an index of the 500 most influential managers that shape the global media industry.
“Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made the pop culture, even before Hashtags existed,” Shaergill said. “Her creative instinct and in -depth understanding of the Pulse Battle of the public have consistently distinguished her from shaping what India has chosen and loved for more than two decades. On Netflix, our focus is to serve the audience with very diverse flavors and this collaboration will bring unique stories in vaulted ways, an exciting new chapter in our creative journey.”
“At Balaji Telefilms, telling stories has always been the core of everything we do – whether it is via cinema, television or digital platforms,” Kapoor added. “Samenwerken met Netflix, ‘s werelds toonaangevende verhaalplatform dat bekend staat om zijn premium -inhoud en constante innovatie, is een groot moment voor ons. Het stelt ons in staat om krachtige, cultureel gewortelde en emotioneel resonerende verhalen mee te nemen voor een wereldwijd publiek. Het begin van deze nieuwe samenwerking markeert een opwindend nieuw hoofdstuk waar we creatieve grenzen blijven pushen en content die inhoud, inspireert, inspireert, en mensen overal connects. “
