At WWDC, Apple says it will use AI to tag apps to improve discoverability on the App Store
Apple will use AI technology to drive the discovery of apps in the App Store, the company announced on the Worldwide Developers Conference of this week (WWDC 25).
In a session aimed at updates to App Store Connect, the app distribution platform for developers, the company announced that the App Store tags will introduce labels that emphasize specific functions and functionalities in an app.
These tags are initially generated by Apple’s large language models with the help of different sources, such as the metadata from the app. They are then assessed by people before they are applied to apps in the App Store.
Apple customers can use these tags when searching for apps in the App Store, where the tags appear next to the categories on the search page and the apps that appear in the search results.
Apple says that the new tags will help provide information that is often buried in app lists, such as the App Store description, category, metadata or even in the screenshots. The tags, believes Apple, will help users more easily find the apps that offer the functionality they are looking for, while they also give developers a better idea about how their apps are discovered.
Nowadays, consumers find apps together via a number of App Store functions, including the editorial pieces on the Today tab, Collections compiled by the editorial team of the App Store, by leaving categories of apps or using App Store Search. Apple also applies to the App Store with advertisements that can appear on the today tab, the search tab, on product pages and in the search results.
When App Store users tap one of the new tags, they are taken to a new page with a composite collection of all apps and games that offer similar functions or functionality – an extension of the existing function of the App Store that users points to apps that they may also like ‘, which are found at the bottom of individual lists.
Although the tags themselves are generated and assessed, developers will eventually have the last word about which tags are associated with their apps. A new information page will be available in the App Store Connect software, where they can manage tags or deselect those they do not want to appear on the product page of their app.
Apple already uses AI in the App Store to summarize the reviews of an app by combining information in a short section.
Tags are not the only improvements that come to the App Store. Apple says that developers will also be able to create custom product pages that appear when a user searches for apps using certain keywords. It also improves its app “food labels”; expanding the line -up of App Age Ranges (there are now five); And the expansion of offer codes to consumables, non-consumgables and non-innovative subscriptions.
