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ASMALLWORLD Expands Global Airline Memberships with Partnership with Turkish Airlines | News


ASMALLWORLD AG announces a new global partnership with Miles&Smiles, Turkish Airlines’ frequent flyer program, as part of its continued expansion of partnerships with premium airlines. ASMALLWORLD members now have access to 35,000, 250,000 and 500,000 Miles&Smiles miles respectively, further enriching the travel benefits available through the ASMALLWORLD travel ecosystem.

The addition of Miles&Smiles marks an important milestone in ASMALLWORLD’s strategic efforts to strengthen its global reach and broaden the geographic diversity of its airline partnerships. With Turkish Airlines’ connectivity in Europe, Asia, the Middle East and Africa, ASMALLWORLD members can now enjoy even greater access to new destinations and cultural experiences. This partnership underlines ASMALLWORLD’s commitment to building partnerships that combine meaningful travel rewards with exceptional service and global accessibility.

“As the airline with the most global destinations, Turkish Airlines represents excellence in connectivity and service, making them an ideal partner for our members,” said Zain Richardson, CEO of ASMALLWORLD. “This partnership with Miles&Smiles expands our aviation portfolio with a program that shares our commitment to quality and discovery, while also offering our members greater flexibility and access to an extensive international network.”

A global partnership with Turkish Airlines

Founded in 1933 and headquartered in Istanbul, Turkish Airlines is known for its award-winning service and one of the most extensive route networks in the world, flying to more countries than any other airline. As a member of the Star Alliance, Turkish Airlines offers seamless connections across six continents, to more than 350 destinations.

ASMALLWORLD members who select Turkish Airlines as their preferred airline partner will receive generous Miles&Smiles mileage packages as part of their ASMALLWORLD membership:

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– Benefit: 35,000 Miles&Smiles miles
– Prestige: 250,000 Miles&Smiles miles
-Signature: 500,000 Miles&Smiles miles

These miles can be redeemed for award flights, upgrades and other exclusive rewards within the Miles&Smiles program, giving members a premium travel experience from start to finish.

“We are delighted to partner with ASMALLWORLD and extend our Miles&Smiles privileges to its distinguished members,” said Nuran Erdağ Haberdar, Vice President, Loyalty Management at Turkish Airlines. “This partnership reflects our commitment to excellence, and we look forward to welcoming ASMALLWORLD guests on board to experience our national airline’s renowned hospitality and extensive global flight network.”

Expansion of premium travel benefits

This new partnership reinforces ASMALLWORLD’s commitment to offering its members a choice of leading global airlines and travel partners across multiple regions. By integrating Turkish Airlines into its membership portfolio, ASMALLWORLD continues to strengthen its position as an unparalleled luxury travel ecosystem, combining community, benefits and exclusive experiences under one brand.

In addition to air miles, ASMALLWORLD members enjoy a curated range of privileges, including VIP hotel benefits such as room upgrades and hotel credits for spa and food and beverages, elite hotel status, access to airport lounges via Priority Pass, elite rental car status with SIXT and invitations to exclusive global events.

About Turkish airlines
Founded in 1933 with a fleet of just five aircraft, Star Alliance member Turkish Airlines has grown into a global airline with 523 passenger and cargo aircraft. The airline serves 356 destinations worldwide, including 303 international and 53 domestic routes, spread across 132 countries. More information about Turkish Airlines can be found on the official website www.turkishairlines.com or on the social media accounts on Facebook, X, YouTube, LinkedIn and Instagram.

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The ASMALLWORLD group
Centered around the social network ASMALLWORLD, the company operates a luxury travel ecosystem serving discerning travelers and industry partners.

At its core, the ASMALLWORLD social network is the trusted community for modern luxury travelers, providing a platform to connect, share experiences and enjoy a wealth of travel privileges.

ASMALLWORLD members can participate via the app and website, receive travel inspiration and meet in person at more than 800 global ASMALLWORLD events per year, ranging from informal gatherings, access to exclusive launches, galas, major global sporting events and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and St. Moritz.

In addition to the social network, the ASMALLWORLD Group also extends into customized travel planning, luxury hospitality and strategic B2B collaborations. Through its diverse portfolio, the Group promotes a like-minded global community, curated access to the best luxury travel benefits and lifestyle experiences.

Other companies in the ASMALLWORLD travel ecosystem include:

ASMALLWORLD Collection, a premium online hotel booking engine focused on the world’s most admired hotels, offering the unique “ASMALLWORLD VIP Rate”, allowing customers to enjoy exclusive travel benefits at no additional cost.

ASMALLWORLD Bespoke Travel operates as a high-end travel agency offering personalized trips

curation services, acting as a B2B partner for independent travel advisors while delivering direct B2C

experiences to its individual members.

ASMALLWORLD DISCOVERY, part of Global Hotel Alliance alongside 45 leading hotel brands, serves independent hotels by providing access to the GHA DISCOVERY loyalty network

ASMALLWORLD Hospitality, a hospitality and management consultancy that supports hospitality asset owners and developers through the various lifecycle stages of their assets, including acquisition, development, operation and exit.

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First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices.

The World’s Finest Clubs, the world’s largest nightlife concierge, offers its members VIP access to the most exclusive nightlife venues around the world.

Jetbeds, a leading booking platform specialized in affordable business and first class flights, with exclusive offers, expert advice and personal service.

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