Artists Equity names Amy Baer as president of film and television

Artists Equity, the studio founded by Ben Affleck and Matt Damon, has hired veteran producer and executive Amy Baer as president of film and television.

Since launching in 2022, Artists Equity has produced ‘Air’, ‘The Instigators’,‘ and ‘The accountant 2,Many of these have either Affleck or Damon starring in them. The company’s upcoming releases include ‘The Rip,’ an action film starring Damon, Affleck, Teyana Taylor and Scott Adkins, directed by Joe Carnahan, as well as ‘Animals,’ a thriller directed by Affleck, who stars alongside Gillian Anderson, Steven Yeun and Kerry Washington.

For more than 13 years, Baer has been president of Gidden Media, which she founded in 2012, where she produced “The Apprentice,” “Last Vegas” and “Mary Shelley.” From 2020 to 2023, Baer also served as president of Landline Pictures, where he oversaw the development and production of films including “Jerry & Marge Go Large” and the upcoming comedy “The Best Is Yet to Come,” reuniting the “Ferris Bueller’s Day Off” team of Matthew Broderick and Alan Ruck.

Before starting her own company, Baer launched CBS Films and served as president and CEO for four years. She previously spent seventeen years at Sony Pictures, where she oversaw “Moneyball,” “The Pursuit of Happyness,” “Something’s Gotta Give,” and “Adaptation.” Baer is a member of AMPAS, PGA, Producers United, Film Independent and SAG, and recently completed a six-year term as board chair of Women in Film.

Baer will report to Affleck, co-founder and CEO of Artists Equity, and Chief Operating Officer Dillon West.

“Amy is a world-class executive and producer whose track record speaks for itself,” said Affleck. “She brings a wealth of experience, not only in leadership roles at major studios, including our valued partner at Sony Pictures, but also as a successful independent producer, building a deep understanding of the evolving industry landscape. Throughout her career, she has championed work that balances creative integrity with commercial success. Our goal at Artists Equity has always been to empower talent, and Amy is a perfect fit to represent our principles and expand our vision for film and television.”

“Artists Equity has quickly established itself as a leading platform for resonant, artist-driven storytelling, pioneering a bold new model for the future of our industry,” said Baer. “I’m excited to work with Ben, Matt and the rest of the team to build the next chapter of the company, putting creative voices at the center to create films and television series that appeal to global audiences.”