Arival announces full speaker line-up and extensive program for European headline event in Valencia | News
Arival, the global leader in insights and events for the tours, activities, attractions and experiences sector, has announced the full line-up of speakers and expanded program for Arival 360 Valencia, taking place at the Center de Congressos from April 27 to 29, 2026. This year’s theme, “The Tomorrow Operator: Europe & the Future of Tours & Experiences,” sets the stage for a forward-looking program designed to help operators navigate a rapidly evolving landscape.
In a period defined by rising demand, disruptive technology, the pressures of overtourism and changing traveler expectations, Arival 360 Valencia will provide operators with the insights, tools and connections they need to build resilient, future-proof businesses. The event will include original Arival research, manager perspectives, practical workshops and peer-to-peer learning, all tailored to the realities of running and scaling an experience business in 2026.
“The experience industry is at an inflection point,” said Douglas Quinby, CEO and co-founder of Arival. “From the rise of AI to the challenges of overtourism and the changing expectations of travellers, operators must rethink how they deliver, distribute and grow. This year’s Arival 360 in Valencia is about equipping the industry with the insights and connections to thrive in this new era.”
Arival 360 Valencia brings together more than 60 speakers from across the ecosystem of global experiences, including operators, OTAs, technology innovators, culinary experts, multi-day specialists and destination voices.
An example of this can be found below:
Doug Weiss, Airbnb
Guillermo Oxangoiti, TUI Musement
Josh Carr, Fearless Travel
Kristin Dorsett, Viator
Matt Jones, Klook
Dan Christian, travel trends podcast
Andrés Spitzer, Civitatis
Brenner Bliss, propulsion
Sam Jefferies, Bokun (Tripadvisor)
Christian Watts, Magpie Travels
Roisin O’Sullivan, Walks
Travis Pittman, TourRadar
Robin Harnish, OKTO
Sean Finelli, the Tour man
This year’s event introduces several new program elements designed to reflect the industry’s most dynamic growth areas, and will feature three dedicated Experience Streams: AI for Experience Creators, Multi-Day Experiences and Culinary Experiences. Arival 360 Valencia will also be more accessible than ever, with sessions in both English and Spanish and AI-powered translation available in more than 15 languages.
A destination that embodies the future of travel
Valencia provides an ideal backdrop for a conference focused on the future of experiences. The city combines a rich cultural heritage with a thriving culinary scene, innovative urban development and a strong commitment to sustainability. From its historic Old Town and iconic City of Arts and Sciences to its Mediterranean coastline and renowned gastronomy, Valencia reflects the spirit of the experiences that inspire travelers around the world.
