AI

Apple CEO says DeepSeek shows ‘innovation that drives efficiency’

Apple CEO Tim Cook said that the AI ​​models of Deepseek “represent innovation that stimulates efficiency” during a profit call on Thursday while asking analysts about the AI ​​ambitions of the iPhone maker.

“In general, I think that innovation that stimulates efficiency is a good thing. And you know, that’s what you see in that model, “said Cook, who responded to an analyst’s question about how Deepseek’s AI models would influence Apple’s margins.

Cook also noted that Apple uses a hybrid model for its AI, in which it performs a number of simple tasks locally – using its own AI models on the adapted silicon chips of the device. In the meantime, other, more complicated tasks in the cloud are performed through partnerships with AI model providers.

Cook also said that Apple has always followed a “cautious and deliberate” approach to these types of expenses.

Apple currently has only one AI partnership, with OpenAI, with which Chatgpt can answer complex questions from iPhone users in a private cloud.

OpenAi claimed this week have evidence that the AI ​​models were used to train the AI ​​models of Deepseek Through a process called distillation. If that is true, it would violate the user policy of OpenAi and undermine the performance of Deepseek.

That did not prevent the CEO from Apple from throwing a compliment for deep chat.

Apple has indicated that his OpenAI partnership is not exclusive and it can integrate the AI ​​models of other companies into the iPhone in the future, such as Google’s Gemini or Anthropic’s Claude. However, Cook did not go so far that Apple would integrate the Deepseek models.

See also  AI Just Simulated 500 Million Years of Evolution – And Created a New Protein!

In addition to OpenAi’s accusations of IP theft, various technical analysts have suggested that Deepseek’s AI models were trained with considerably more GPUs and calculation costs Then the company claims. That would mean that Deepseek’s AI models were not trained as efficiently as some suspects. Nevertheless, the Chinese AI lab sells access to its models with a steep discount compared to what American AI Labs costs.

Investors have also peppered cook with questions about the success of Apple Intelligence.

The phased launch of Apple’s AI functions does not seem to have created the immediate boost for the iPhone sales that some predicted. Instead, sales fell somewhat in the last quarter, compared to last year.

Hoping to turn the decline more favorably, Cook claimed that the company saw a stronger sale in regions where Apple Intelligence had been rolled out than regions where it was not.

Apple has had to deal with other problems with its AI functions, in addition to their lack of availability. It recently pampered his AI compilations of news articles this month after the function had delivered misleading headlines. In one case, Apple Intelligence and changed a BBC news head To read wrongly that Luigi Mangione, the man who was sued in the murder of Brian Thompson, CEO of UnitedHealthcare, had shot himself, which was not true.

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button