Angola wants to position tourism as a driver of sustainable development | News
Angolan Minister of Tourism, Márcio de Jesus Lopes Daniel, during the opening press conference of the ITB Berlin 2026. © ITB Berlin
At the opening press conference of ITB Berlin 2026, Márcio de Jesus Lopes Daniel, Minister of Tourism of the Republic of Angola, emphasized the role of the host country and welcomed the international media and industry representatives.
The minister thanked ITB Berlin, Messe Berlin and the city of Berlin for their partnership and praised Germany as an important partner. Angola’s participation as host country in the 60th edition underlined the country’s growing international role in the global tourism dialogue, he said.
He highlighted tourism as a key element of Angola’s economic diversification – with the aim of creating stable long-term added value outside the oil sector. Sustainability is at the heart of the country’s tourism strategy: economic resilience, social inclusion and environmental responsibility were integral parts of the direction the development was taking, he said.
Regarding Angola’s young population, the minister called the country’s demographic situation a huge asset. Tourism offered good employment prospects – including in the hotel industry, culture, the service sector and the creative industry. There was a particular focus on training, entrepreneurship and community tourism models designed to promote local added value, he said.
Under the title ‘The Rhythm of Life’, the minister presented the Angolan tourism brand. Culture, music and dance, diverse natural beauty and vibrant communities shaped the country. Angola positioned itself as an authentic, culturally rich and hitherto undeveloped destination with great potential.
In summary, the Minister invited visitors to get to know Angola better at ITB Berlin and beyond, calling for partnerships, investments and deeper international dialogue to jointly promote the development of the tourism sector.
