Amy Stockberger Investigates Her Realtor’s Search for ‘Lifelong Home Support’
In the latest episode of the RealTrending podcast, Amy Stockberger – real estate agent owner of Amy Stockberger Real Estate – joins Tracey Velt for a thought-provoking conversation about her team’s unique Lifetime Home Support model and other ways agents can provide value to home buyers and sellers.
This interview has been lightly edited for length and clarity. The conversation begins with a look into Stockberger’s past and her early involvement in real estate.
Amy Stockberger: I was a buyer’s agent and then decided it wasn’t for me. I got my sister to join me almost immediately, started a team with her and a part-time assistant, and then we started growing.
Since then, we have been the highest producing team in our state and have been fortunate to continue to grow and serve the Sioux Falls, South Dakota area.
Tracey Velt: Tell me about your “Lifetime Home Support” model and how it has changed your approach to real estate.
Stockberger: In 2014 I noticed a big gap in our company. For the number of clients we served, we didn’t get any repeat and referral business. We’ve developed a serve-serve-serve-sell system for every step of the home buying and selling process.
Velt: What are some of the key principles of this model?
Stockberger: First we added a moving van. The second thing we did was our party and tool shed. I provided them with service beyond just that real estate need to stay top of mind and make sure I was helping them with whatever they needed.
Velt: How do you encourage your current or former buyers and sellers to actually use the services you offer?
Stockberger: It is very ubiquitous. It’s one of the first things we discuss. Additionally, has anyone shown you how the buying process works, or what’s new in the industry? We go through that too.
We have a system and strategy for every step of the process, before, during and forever. We simply walk them through the unique value propositions that match their human experience.
Velt: Looking for multiple streams of income is very important for real estate leaders. What are some other ways you generate revenue through non-traditional means?
Stockberger: We borrow from the Amazon model and find sponsors for our client events. These are profit centers for us too. And it gives our suppliers the opportunity to come in and get in front of our market and their target group, which is our audience.
Velt: What do you think is shaping the future of real estate right now?
Stockberger: One of the reasons we’re in the situation our industry is in is because there was just that perceived lack of value. I think what agents should really be doing is basically tripling their service model.
What do they do for their customers outside of the transaction? What are the levels of care for clients throughout their human journey? The shift from transactional to transformational will allow certain agents to excel at a high level in our industry in the future.
