Amazon launches Lens Live, an AI-powered shopping tool for use in the real world

Amazon also invests in AI-driven shopping experiences with Tuesday launch by Lens LiveA new AI-driven upgrade to its Amazon Lens-shopping function with which consumers can discover new products through visual searches, similar to competitors such as such as Google -Lens And Pinterest -Lens. The tool will also integrate with Amazon’s AI shop assistant, Rufus, for product insights, notes the retailer.

Lens Live replaces Amazon’s existing visual search tool, Amazon Lens, with which you can take a photo, upload an image or scan a barcode to discover products. Instead, it brings a real-time component to Amazon lens, so that you can point out your phone to things you see in the real world to see matching products in a sweatable carousel at the bottom of the screen.

The addition is one of the different ways in which Amazon Ai used to help online shoppers. In the past year or so, the company has also rolled out other functions, such as its AI assistant Rufus, AI-powered store guides, AI-improved product reviews, AI tools for finding clothing that fits, AI Audio product compiling, personalized store prompts, as well as tools for traders.

Lens Live can also be on activities on activities that customers are already doing: comparison shopping while they are in stores in the real world to see if Amazon has a better deal for the same or similar item.

When using the new Lens Live function, customers can tap every item in their camera -leaned to activate the function to concentrate on that product. If they like a match that they like, they can add it to their shopping cart by tapping the (+) plus icon or tapping the heart icon to store it on their wish list.

The function is powered by Amazon Sagemaker Services, with which machine learning models can be used on a scale. It runs on AWS-managed Amazon OpenSearch.

Moreover, Amazon’s AI-driven shopping assistant Rufus is available in the new experience, so that customers can see AI generated product entrepreneurs and proposed questions about conversation prompts that they can ask to find out more about the item. According to Amazon, shoppers can quickly do product research and view product insights before they make a purchase.

The Lens Live function is first launched on the Amazon store -app on iOS, initially for “tens of millions” American shoppers before the company is rolled out in the US, the company did not say whether it will expand to other world markets.