Amazon CEO wants to put ads in your Alexa+ conversations

Amazon CEO Andy Jassy sees the opportunity to deliver advertisements to users during their conversations with the AI-driven digital assistant of the company, Alexa+, he said during the Amazon profit call on Thursday.

“People are enthusiastic about the devices they can buy from us that Alexa+ have on. People do a lot of shopping [with Alexa+]; It is a wonderful shopping experience that is getting better and better, “Jassy said during the call with investors and analysts from Wall Street.” I think there will be opportunities over time, because people have more multi-turn conversations, to play advertisements a role to help find people discover, and also as a lever to stimulate income. “

Amazon says that the Alexa+ has rolled out for millions of customers, part of an attempt to make his legacy digital assistant who is able to make agentic behavior and more natural to talk to. Alexa+ is Amazon’s answer to generative AI speech assistants from OpenAi, Google, and Bewilderment Which makes legacy systems feel outdated. However, the business models behind generative AI products remain unclear.

Amazon has made Alexa+ free for Prime customers (who pay $ 14.99 per month) and added a $ 20 subscription for Alexa+ only. Jassy suggested Thursday that Alexa+ could ultimately contain subscription strokes that go beyond what is available today an advertising-free layer.

So far, advertisements have only been published in Alexa in limited ways. Users occasionally see a visual advertisement on the smart display device from Amazon, the Echo show or hear a pre-recorded advertisement between songs on one of Alexa’s smart speakers.

But Jassy’s description of an advertisement generated by AI that Alexa+ delivers in a multiple conversations, which could help users find new products, is unknown territory for Amazon and the wider technical industry. Marketers have shown interest in advertisements in AI chatbots, and Specific Alexa+But exactly how unclear remains.

The competitors of Amazon in the AI space seem to think that advertisements is also a promising business model for generative AI. Google investigates how advertisements to infuse advertisements in the AI-driven seek experience, AI mode. OpenAi CEO Sam Altman said he is open to a ‘Tasteful “ Form of advertisements in chatgpt.

Amazon issues a fortune to catch up with the AI race. In the second quarter of 2025, the capital expenditures of Amazon rose to $ 31.4 billion, an increase of 90% compared to the same period last year. A large part of those increased expenditure is the development of Amazon’s internal AI chips and building data centers to support AI models. While the turnover of the cloud activities of Amazon, AWS, grew by 18% in the second quarter, the company should probably generate new things to pay for these investments.

Jassy guesses that users will talk to Alexa+ more than Alexa, who can stimulate more advertisements and more shopping on Amazon.com. However, Early Reviews From Alexa+ are mixed. Amazon is said to have difficulty sending some of the more complicated functions of Alexa+, and the rollout has been slower than many had expected.

There is much to find out before Amazon places advertisements in Alexa+. Like most AI models, Alexa+ is not immune to hallucinations. Before advertisers agree to make Alexa+ a spokesperson for their products, Amazon may have to come in a number of ways to ensure that the AI does not offer false advertisements for a product.

Jassy seems enthusiastic about making advertising a larger part of Amazon Business. The advertisement income from Amazon fell by 22%in the second quarter, compared to the same period last year.

Delivering advertisements in AI Chatbot interviews can also cause privacy problems. People tend to talk more with AI chatbots compared to deterministic assistants, such as traditional Alexa and Siri products. As a result, generative AI chatbots tend to collect more information about users. Some users can be restless by having that information sold to advertisers and let advertisements appear in their natural language conversations with AI.