Travel

Amadeus Cytric launches Prime Partner Program worldwide | News

Amadeus Cytric has launched its global Prime Partner Program, an initiative designed to recognize and amplify the diverse contributions of its partners in the business travel ecosystem.

At the heart of this program is a group of travel management companies (TMCs), including Arrival Agencies, BCD Travel, DER BUSINESS Travel, Lufthansa City Centre, Nautalia Empresas, Travel Support and Viajes El Corte Inglés Empresas, which adhere to rigorous standards in performance, governance and strategic alignment.

The program is designed to foster long-term, mutually beneficial relationships and promote shared success.

Business travelers and travel managers who use Cytric, supported by a Prime Partner, will benefit from an expert experience for both travel program software and services that accelerates innovation, ensures consistent support and delivers strategic value at every stage of their journey.

Austin Lorenzen, Global Partners Manager at Amadeus Cytric, said: “Through the Prime Partner Program, we are strengthening our commitment to choice, collaboration and excellence.

“Prime Partners will benefit not only from tailored go-to-market strategies and demand generation resources, but also from a stronger voice in our innovation journey.

“Our customers can choose TMCs that invest in solutions that best fit their unique needs.”

Prime Partners gain access to a range of exclusive benefits, including operational support and a first look at new Amadeus Cytric innovations.

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