Allison Rawlings named head of FX Publicity and Communications
Former NBCUniversal communications executive Allison Rawlings is joining Disney Entertainment, where she has been named the new head of FX’s publicity and communications department.
Rawlings replaces former FX publicity head John Solberg, who announced in June he was retiring after nearly three decades. In her new role, Rawlings will report to FX Chairman John Landgraf. She will also provide a dotted line report on Naomi Bulochnikov, Executive VP of Communications for Disney Entertainment Television & Direct-to-Consumer.
“FX’s communications strategy has always been based on passionate support for the artists who make our brand their home, as well as an unwavering commitment to respect for the journalists who cover our industry,” Landgraf said in a statement. “With Allison at the helm of our publicity and communications team, we gain an admired leader whose experience, creativity and passion will continue and strengthen the work of FX – and the integrity with which we pursue it.”
Landgraf and FX announced Rawlings’ appointment on Wednesday. According to the news, Rawlings’ role includes “the strategic direction and vision for the network’s publicity, communications and creative services functions,” including talent relations, awards, events and photo publicity. Her oversight includes consumer publicity campaigns for FX originals, both streaming exclusively on Hulu and Disney+, as well as on the FX and FXX cable channels.
“FX has long been synonymous with exceptional entertainment,” said Rawlings. “After years of admiring them from a distance, it is a privilege and a thrill to be part of this incredible team.”
Rawlings, who joined NBCU in 2016, was most recently exec VP of communications for TV and streaming at NBCUniversal before leaving earlier this year. In that role, she oversaw communications strategy for NBC, Peacock and six cable networks. Last year, that included “repositioning Peacock in the lead-up to and during the 2024 Olympic Games in Paris.” She left in March After a corporate restructuring, her communications tasks shifted to New York.
Before NBCU, Rawlings was head of public relations at DreamWorks Animation, where he built the company’s first integrated communications function and oversaw publicity for Oscar-nominated films such as “The Croods” and “How to Train Your Dragon 2.” She also helped launch DreamWorks Animation Television in 2013.
Earlier in her career, Rawlings focused on the nonprofit arts, where she served as director of communications for the Geffen Playhouse, brand strategy for Center Theater Group and publicity for the Hollywood Bowl. As part of the LA Philharmonic press team, she helped open Frank Gehry’s Walt Disney Concert Hall in 2003.
