ALL Accor announces the return of the “Dream Tournament” | News
ALL Accor, Accor’s booking platform and loyalty program, announces the return of the Dream Tournament, an exclusive experience taking place on May 18 at the Parc des Princes, home of Paris Saint-Germain.
On this occasion, ALL Accor members from around the world, along with a few lucky competition winners, will have the unique opportunity to play alongside a selection of iconic Paris Saint-Germain Legends, including Blaise Matuidi, Javier Pastore, Mamadou Sakho, Guillaume Hoarau and Pedro Miguel Pauleta.
Ruthless midfielders, creative playmakers, prolific attackers and emblematic defenders: these standout figures from the club’s recent history have left a lasting mark on the hearts of supporters.
Designed as a fully immersive experience, this event offers members of the ALL Accor loyalty program and a select group of lucky competition winners the opportunity to enjoy an extraordinary day, getting closer than ever to their idols – a unique opportunity that only ALL Accor can offer.
WHEN LOYALTY UNLOCKS THE UNACHIEVABLE
With ALL Accor, loyalty becomes a passport to unique experiences that would otherwise be out of reach, perfectly embodying the promise of “money can’t buy experiences” reserved for its members.
The Dream Tournament is a concrete illustration of this promise. For one day, ALL Accor loyalty program members have the opportunity to:
Enter the Parc des Princes through the players’ tunnel, just like the greats
Be welcomed by iconic Paris Saint-Germain Legends
Go behind the scenes and get ready in the locker room, like a Paris Saint-Germain player
Enter the legendary field of the Parc des Princes and play football on the lawn
Enjoy complete immersion in the world and rituals of professional football
Extend the experience through curated gastronomic and lifestyle moments, inspired by the richness of ALL Accor’s brand portfolio
“With ALL Accor, we are transforming loyalty into something much more immersive: an experience-driven platform shaped by the passions of our members. The Dream Tournament is a perfect example of this vision: going beyond the traditional hotel stay and unlocking unique moments in the heart of football, in a legendary location like the Parc des Princes. This is what defines ALL Accor today: creating exclusive, meaningful experiences that connect with our members on a deeper, more emotional level.”
Mehdi Hemici, Chief Loyalty & E-commerce Officer
A COLLECTIVE, IMMERSIVE AND INTERNATIONAL EXPERIENCE
The Dream Tournament brings together members from around the world for a unique shared moment, forming teams created for the occasion and mentored by Paris Saint-Germain Legends.
Designed as a fully immersive experience, participants will be immersed in the club’s universe, utilizing ALL Accor’s expertise in hospitality and curated experiences, to experience football from the inside – from the dressing room to the pitch – just like real players.
By bringing together participants from different backgrounds and nationalities, ALL Accor reaffirms the international reach of its loyalty program and its ability to connect members around the world through unique, one-of-a-kind experiences.
SHOWING THE DIVERSITY OF BRANDS AVAILABLE ON ALL.COM
In addition to the tournament itself, the event will showcase the breadth of brands within the ALL Accor portfolio. These spaces are brought to life through a series of immersive activations, offering guests the opportunity to discover experiences inspired by each brand’s distinctive expertise – across wellness, gastronomy, lifestyle and entertainment. A tangible way to express the richness of an ecosystem spanning more than 110 countries.
