Alaska Airlines returns to the desert as the official airline of Coachella and Stagecoach | News
Alaska Airlines is back in the desert as the official airline of Coachella and Stagecoach, returning to the center of one of the most anticipated cultural moments of the year.
Following a spectacular debut last year with an unmissable activation that drew thousands of festivalgoers, Alaska Airlines is raising the bar once again with a bold, immersive experience designed exclusively for Coachella and Stagecoach.
Starting on Weekend One of Coachella, Alaska invites music lovers to step out of the heat and into another world. The moment guests enter the Alaska activation, they are transported “10,000 feet into the air” – a full sensory escape inspired by flying above the clouds. Every detail has been carefully transformed, with unexpected design moments and photo-ready edits highlighting Alaska’s newest global destinations, including London, Rome, Tokyo and Seoul.
Because no great festival vacation is complete without good atmosphere and good service, Alaska brings its signature hospitality to the desert. Guests can relax with complimentary drinks and snacks from Alaska and Hawaii at select times while recharging between sets.
And for the first time at Coachella, festivalgoers can experience Alaska Airlines’ fastest Wi-Fi in the sky – on the ground and redesigned exclusively for the Alaska Airlines activation – during one of the world’s largest music festivals. Guests can connect and stay online while posting, streaming and sharing every moment in real time. The on-site Wi-Fi experience gives fans a taste of what to expect when flying Alaska.
Thanks to Alaska’s continued investments in connectivity and its partnership with T-Mobile, guests can enjoy free inflight Wi-Fi on select Alaska Airlines and Hawaiian Airlines flights. Together, Alaska and T-Mobile strive to keep travelers connected wherever they go, making every trip, including trips to the desert this festival season, seamless and more enjoyable.
Before heading back to the music, Atmos™ Rewards members can switch to Alaska’s custom prize experience, where grabbing a colorful ball from the ball machine unlocks the chance to win unforgettable prizes, including round-trip tickets wherever Alaska flies. Anyone can join Atmos Rewards for free in moments to play, earn miles and work toward elite status as part of Alaska and Hawaiian’s industry-leading loyalty program.
Additionally, Alaska is giving away one million Atmos points over the three weekends, giving winners the chance to book their next dream vacation across Alaska’s growing network, including key markets along the West Coast, Hawaii and growing service to Europe and Asia.
“Coachella and Stagecoach are more than festivals; they define moments in culture,” said Eric Edge, vice president of brand and marketing at Alaska Airlines. “We are thrilled to return as the official airline and create an experience that brings the energy of the festival to life and makes the journey to the desert as memorable as the weekend itself.”
When it comes to getting to the desert, Alaska Airlines makes the journey part of the experience. Alaska is offering more seats on flights to Palm Springs – one of the closest airports to Indio – just in time for Coachella, April 10–13 and 17–19, and Stagecoach, April 24–26. Together with Hawaiian Airlines, Alaska’s extensive network provides convenient connections from major West Coast hubs in the Pacific Northwest, California and beyond.
