AI practical use worked out by the Madrid Audiovisual Cluster
The Real-World application of Artificial Intelligence (AI) in the Audiovisual Industrie-Gevenzient from Controverses-Zal on 1 October are central in Madrid’s Iberseries & Platino Industria. Organized by the Madrid Audiovisual Cluster, an economic interest group that will study more than 100 Madrid-based companies, the workshop of seven case studies, some of the members of the cluster.
The intention is to study how AI can be a useful tool instead of deepening how it could replace jobs, according to Iberseries director Samuel Castro.
Topics that must be discussed include:
- Marketing strategy and distribution of audiovisual content;
- Workflow management for scripted and non -written audiovisual productions;
- Artificial intelligence applicable to VFX and post production in fiction and advertisements;
- Visibility of web content in the new ecosystem formed by AI engines and large language models,
- And creation of sports -audiovisual content
Moderator Henar León, a technology expert who specializes in the cultural sector, will guide the workshop and facilitate the dialogue between the participants.
These are:
Brandominus – Víctor Guerra – CEO
A Spanish digital marketing agency that specializes in data -driven strategies. The methodology combines creativity, data and analyzes to deliver marketing strategies that are 100% result -oriented. They serve as a strategic agency for the Spain Film Commission and the Madrid Audiovisual Cluster, among others. “Our participation in the panel is about the importance of AI in the visibility of brands and audiovisual content looking in search-AI engines and how the AI boom has changed the way we appear in search results-and what we have to change to adapt to the new paradigm of the search,” says Victor Guerra, CEO.
El Ranchito – Manuel Ramírez – President
Leading Spanish VFX studio known for visual securities work in productions such as “Game of Thrones” and “Society of the Snow.” El Ranchito was founded in 2004 by Félix Bergés and a team of TOP VFX professionals and is a studio in Madrid and Barcelona, known for delivering visual effects of world class with creativity, precision and cooperation in the core. With more than 200 artists, the studio tackles global projects on film, TV and advertisements. El Ranchito is part of Pitch Black Company, in addition to people and rising sun photos and forms a global network of 1400+ artists in 14 cities, including Los Angeles, London, Montreal, Mumbai and Bogotá. “El Ranchito was born from the dream to create a space where experience, knowledge and teamwork would be central to everything we do,” says Ramírez.
Metropolitana de Muntatges – Ramón Arteman – Director
A post -production studio established in Barcelona founded in 1995, with extra facilities in Madrid. The company specializes in visual effects, CGI, color decrease and composition and serves the advertising, film and television industry. Metropolitana is known for its technical precision and creative expertise and offers end-to-end post-production services, including on-set supervision and previsualization. With a team of 25-50 professionals and almost 30 years of experience in the industry, the company has built up a solid reputation in the Audiovisual sector of Spain. Metropolitana is also part of a select group of high-end post-production studios that are trusted by large agencies and producers for complex visual stories.
Moments Lab – Sofía Gessone – Sales Manager
Platform that uses AI to convert information into clear, usable summaries, so that audiovisual production is streamlined. The leading AI-Driven Video Discovery Company will announce the launch Discovery agentAn AI-driven tool that is built to help producers, creatives and video teams find important scenes and striking moments in their media bibliotheken. ‘By reducing the time spent on purchasing important moments, Moments Lab teams allows workflows to scale, increase creativity and generate new income. The new Discovery Agent of the company introduces on a chat-based search, advanced semantic concept and contextual insights to feed stories with a lot of impact, ”says Geneone.
Pendular-Carlos Ballesteros-MEDE founder and CEO
Startup that applies AI to generate real -time statistics, analysis and visualizations for sporting events. The AI company established in Madrid transforms how sports content is made, distributed and monetized, notes. The platform automates video production of live and archive images, which enables law holders to scale up content, involve fans and generate new income flows. Trust through organizations such as the Australian Open and Premier Padel, combines Pendular Advanced Technology with Spurt Expertise to help customers make the value of their media assets efficiently and on a scale. Ballesteros says: “We will discuss how Pendular AI uses to generate real -time sports heights using AI for broadcasters and competitions such as the Australian Open.”
TBS – Telefónica Group – óscar del Castillo (head of Sports News) & Abel Muela Guerra (Head of Social Media for Sport)
Part of the Telefónica Group, one of Europe’s largest telecom, is specialized in entertainment and sports audiovisual content creation, production and distribution. The company offers a wide range of services, including live sports broadcasts, streaming, technical production (studios, lighting, equipment), satellite and managed IP transmission and complete production for specialized sports TV channels. In a joint presentation with óscar del Castillo, Guerra will discuss the development of an AI-driven project for generating sports height points on Movistar Plus+. “I will give a practical demonstration that shows how this AI tool automatically produces content for both the TV platform and Movistar Plus+ social media channels,” says Guerra.
The film agency – Sarah Calderón – CEO
An international marketing agency with more than 12 years of experience in the audiovisual industry, which works in films and series. It works throughout the life cycle of a project – from early development, through its Think Early Department to the launch phase, with the support of his thinking departments of thinking and engagement. The services include tailor -made marketing strategies, creating premium visual materials (such as trailers, posters, promos, digital assets and pitch -decks) and digital campaigns during festivals and releases. In addition, the Denke data department offers data-controlled services that are designed to support decision-making processes. “I will present a few case studies about how we use AI in early stages of marketing. It will be central to our public-oriented strategies, data-driven solutions and pitch decks,” says Calderón.
