AI companion apps on track to pull in $120M in 2025

The demand for AI “Companion” applications outside of bigger names, such as chatgpt and grock, is growing. Of the 337 active and income-generating AI Companion apps that are available worldwide, 128 has been released so far in 2025, according to new data provided by App Intelligence Firm to WAN App figures. This subsection of the AI market on mobile has now generated $ 82 million during the first half of the year and is on schedule to achieve more than $ 120 million towards the end of the year, the company’s analysis indicates.

In contrast to general chatbots, AI Companion Apps Anthropomorphize AI interactions by allowing users to talk to adapted characters, including friends, loved ones, girlfriends or friends, fantasy marks and more. App figures defined the market segment in the same way and describes accompanying apps in which the user can interact with Premade or user -generated synthetic signs that are intended to embody a real personality.

Popular apps in this space are Replika, Character.ai, Polybuzz, Chai and others.

From July 2025, AI Companion Apps have been downloaded 220 million times worldwide in the Apple App Store and Google Play. During the first half of 2025, the downloads rose by 88% on an annual basis and reached 60 million.

App figures have cracked the figures and discovered that from July 2025 AI Companion Apps have driven $ 221 million in consumer spending worldwide. So far, these apps have generated 64% more sales than in the same period in 2024.

The top 10% of all AI Companion apps generates 89% of sales in the category, according to the data. In addition, around 10% (or 33) of the apps have exceeded more than $ 1 million in lifelong consumer expenditure.

Turnover per download is also $ 0.66 higher, from $ 0.52 in 2024 to $ 1.18 for the category so far in 2025.

Although dedicated AI Companion apps are quite popular, larger companies such as Xai also go on the market. In July, Xai’s Grok AI branched, including an anime girl and boyAs well as a Snarky 3D Fox.

In the meantime, the recent upgrade from Chatgpt to GPT-5 revealed that many of his users felt a relationship with the older model, like them mourning the loss of their AI branches they had depend on.

To tackle these and other concerns about the performance of GPT-5, OpenAi CEO Sam Altman brought back the 4O model for the time being.

Google also used the market last year when it had taken away the character. To Shazere Onderzichts. The character.ai app lives on and still has tens of millions of monthly active users.

According to the data from AppFigures, the most popular AI guiding apps are used by people looking for an AI friend. Of the active apps on the market today, 17% have an app name with the word ‘girlfriend’, compared to 4% that ‘boyfriend’ or ‘fantasy’ says. Terms such as anime, soulmate and lover are mentioned less often, among other things.

The company notes that there were probably a number of other AI associated apps that have been launched in the app stores since 2022, but were later removed after not obtaining traction in terms of income or downloads. However, they were not in the analysis of the analysis.

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