Accor leads innovation in the hospitality space with the launch of the ALL Accor app in ChatGPT | News
ALL Accor, Accor’s powerful booking platform and world-class loyalty program, today announced the launch of its ALL Accor app in ChatGPT, designed to enrich the experience of its growing customer base.
Accor thus becomes one of the first hotel groups and leaders in the French industry to offer such an innovation, positioning itself at the forefront of digital transformation. In an era where artificial intelligence (AI) is redefining standards and capabilities across industries, this initiative underlines Accor’s commitment to delivering service excellence.
Through this new functionality, travelers can use natural language to search for Accor hotels, enter destinations, dates and guest details, view both public rates and ALL loyalty member rates, and access property information such as room types, amenities and location in ChatGPT. When ready to book, users are redirected to the ALL Accor booking platform for a secure reservation.
The app in ChatGPT is now available in more than 20 languages, and in countries where ChatGPT apps are supported.
Artificial intelligence serves as a fundamental enabler of Accor’s strategy and is critical to generating substantial value for both property owners and guests and delivering differentiated, best-in-class experiences. AI is changing consumer expectations and Accor strives to serve travelers every day on the platforms they want to use. The new app in ChatGPT will enhance the guest journey and unlock new capabilities, making trip preparations seamless. It is designed for ChatGPT and is different from the ALL Accor mobile app. The launch of the ALL Accor app in ChatGPT reflects Accor’s goal to deliver intuitive, personalized experiences that combine convenience with loyalty benefits, while increasing global portfolio visibility with the world’s most widely used AI platform.
Alix Boulnois, Chief Commercial, Digital & Tech Officer at Accor, said: “This launch of the ALL Accor app on ChatGPT marks a pivotal moment for Accor. We are fundamentally transforming the way guests interact with our brands, leveraging cutting-edge capabilities to deliver unparalleled convenience and personalization. This move significantly enhances our ALL Accor loyalty proposition and strengthens our market leadership, creating substantial value across our global network for both our guests and our valued partners.”
