The India concert of ColdPlay draws huge Disney+ Hotstar streaming -public
Disney+ Hotstar’s exclusive live stream from Coldplay’s Ahmedabad, India, the concert attracted 8.3 million views and collected 1.65 billion minutes of the watch time during the three -hour broadcast on January 26.
The performance of the British Rock Band in Narendra Modi Stadium, which attracted a huge audience of more than 134,000 attendees, started with frontman Chris Martin Winning Hearts Door Greet the audience Both in the languages of the Hindi and in Gujarati. In a tribute to the 75th Republic Day parties of India, Martin carried out “Vande Mataram”, “ The National Number, Electrying the Packed Stadium.
The concert, which marked an important milestone in the entertainment landscape of India as the first music livestream of Disney+ Hotstar, saw cricket star Jasprit Bumrah present, with Martin A special version to the fast bowler. The evening started with versions of local talent Jasleen Royal, together with SHONE and Elyanna, who later came to Coldplay on stage for a partnership of “We Pray”. The opening acts were not streamed live on Disney+ Hotstar.
The success of the live stream was mainly pronounced in seven important regions – Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu and West Bengal – which were 85% of the total viewership good. The platform improved the viewing experience with Dolby 5.1 Audio quality.
Sanjog Gupta, CEO, Sports in Jiostar, said: “At Disney+ Hotstar we specialize in delivering fascinating and compelling coverage of large-scale live events. We are constantly striving to serve raised experiences that combine our strength in telling stories with the power of shared emotional connections. ‘Coldplay Live’ is a perfect example of how we bring live entertainment from world class and the power of not too resolutive, shared moments to millions throughout India. “
The company has enormous experience in live streaming, especially cricket competitions.
Kiran Mani, CEO, Digital at Jiostar, said: “At Disney+ Hotstar, putting together live streaming experiences will go beyond the business community. It is driven by our vision to authorize the public throughout the country with unparalleled entertainment on an unprecedented scale. The overwhelming reaction to the live stream of Coldplay’s ‘Music of the Spheres’ is proof of our dedication to democratize access to premium experiences, break barriers and to define how India deals with worldwide entertainment. This is just the start of an era in which technology and stories come together to unlock endless possibilities in live
Entertainment. ”
The event received considerable attention from social media, with #coldplayondisneyhotstar trending over platforms. The marketing campaign of the streaming service included Cross-channel promotions, watch parties and real-time interactive functions such as integration of coldplay texts.
