Katrina Cukaj, an ad sales veteran of Warner and CNN, is joining Fox
Katrina Cukaj, an experienced ad sales executive who rose to some of the highest positions at the former WarnerMedia and its predecessors and developed a deep understanding of how to sell CNN commercials to potential sponsors, will join Fox Corporation as executive vice president of advertising sales and portfolio marketing.
Her appointment is one of the most significant for Jeff Collins, who was named president of ad sales, marketing and partnerships in January.
Cukaj will oversee ad sales strategy for Fox Entertainment’s linear and digital sales channels, as well as advanced ad products, brand partnerships and negotiations during the industry’s annual upfront sales process.
“I am pleased to welcome Katrina to the Fox Ad Sales team,” Collins said in a statement. “She is an outstanding leader with a well-deserved reputation as an innovator and a committed and trusted partner to agencies and clients alike. I look forward to the positive impact she will have on our company and our team.”
Before joining Fox, Cukaj was executive vice president of sales and customer relations at WarnerMedia, where he led a large team of sales, marketing, strategic planning, research and creative executives who worked with the largest advertisers and the company’s media buyers. She also oversaw revenue streams associated with linear TV, digital, direct response and advanced advertising, and was responsible for leading cross-platform sales strategies.
During her time at WarnerMedia, Cukaj led a team directly involved in editorial and business strategies for the company’s news, entertainment, kids and family and young adult divisions. Earlier in her career, Cukaj directly oversaw sales efforts for CNN, including lining up sponsors for the network’s documentaries and original series.
“I’m so excited to join Jeff and his team to help build on their incredible momentum and look forward to working with our advertisers to find impactful ways to connect their brands with world-class content and engaged fans of Fox Entertainment,” Cukaj said in a statement.
She will begin her new role on October 29, 2024.
