Toonz launches MyToonz FAST Channel on LG Smart TVs in India
Indian animation giant Toonz Media Group has launched MyToonz, a dedicated FAST channel now live on LG Electronics smart TVs in India, with ambitions to expand the service globally in the coming years.
The channel, built on technology from Amagi, will initially go out to LG Smart TV owners across India before Toonz takes it to Southeast Asian markets (Malaysia, Singapore and the Philippines are among the first target groups) with North America, Europe and the Middle East to follow.
“As viewing habits evolve, content creators must evolve with them. MyToonz is our strategic answer to the connected TV revolution, combining excellence in storytelling with smart distribution. This launch signals our intent to lead in the FAST space and shape the future of children’s entertainment distribution,” said Viswanath Rao of Toonz Media Group.
The channel leverages a library built over more than 25 years of animation production at Toonz’s Thiruvananthapuram base, where the studio produces more than 10,000 minutes of content annually. Titles on the service include ‘Gummy Bear and Friends’, ‘Zoonicorn’, ‘Darwin & Newts’, ‘Tenali Raman’ and ‘Hanuman’, which includes internationally developed properties as well as Indian-rooted programming.
Amagi, which provides the technical backbone of the service, adds to the partnership a platform used by broadcasters and streaming operators in dozens of countries. Co-founder and CTO Srividhya Srinivasan said the deal combined Toonz’s content credentials with an infrastructure designed to support large-scale streaming operations. “As demand for blended family programs continues to grow, IP-based delivery is essential to building sustainable FAST businesses,” she said.
For LG India, MyToonz fits into an existing portfolio of free channels available to its smart TV users. “With the addition of MyToonz, the genre becomes even stronger for our kids,” said Brian Jung, director of media entertainment at LG Electronics India, describing the content as in line with the company’s goal of providing free, quality programming to households.
