Martinique highlights airlift momentum and market growth at the South Florida Travel & Adventure Show | News
The Martinique Tourism Authority highlighted strong demand from the US market and held discussions to further improve air connectivity at the inaugural South Florida Travel & Adventure Show in Fort Lauderdale last weekend.
Glenn Heilbron, senior sales account manager for American Airlines, confirmed that the existing nonstop service from Miami is performing well, with strong demand and consistently high load factors. He indicated that the airline continues to evaluate options to expand service in response to market performance. Heilbron shared the update along with Muriel Wiltord, director of the Americas for the Martinique Tourism Authority, during an advisor-focused panel at the fair.
The session, “Selling the Caribbean Smarter: Destination Updates & Advisor Insights,” was moderated by Jim Forberg, COO of the Travel & Adventure Show, and also included Danielle Weekes, business development manager for North America at the St. Kitts Tourism Authority, and Kim Riddle, senior business development manager for the Aruba Tourism Authority.
In addition to the airlift, Wiltord highlights Martinique’s growing villa accommodations and the island’s culinary identity, shaped by African, French and Creole influences, as key selling points for advisors filling the demand for more immersive, culturally distinctive travel.
“Travelers don’t just visit Martinique, they experience a living culture,” says Wiltord. “Our villa product offers space and flexibility for families and groups, while our cuisine reflects our African roots and Creole traditions.”
Travel & Adventure Show officials present the “Best Booth Activation” award to the Martinique team.
In addition to participating in the panel, Martinique’s presence on the exhibition floor ensured a lot of involvement. The destination received the ‘Best Booth Activation’ award, in recognition of the interactive showcase highlighting the island’s culture, cuisine and travel experiences.
The Fort Lauderdale event marked the Travel & Adventure Show’s first expansion into South Florida, bringing the long-running show series to one of the Caribbean’s most important U.S. gateway markets.
For more information about Martinique, visit us.martinique.org
